Marketing examines the concepts and techniques marketers use to identify potential customers, connect with customers, promote products or brands, and other activities that encompass the 4P’s (Product, Place, Price, and Promotion). This week you learned about marketing building blocks for planning and execution. For this assignment, you can either respond to the assignment topics based on your personal marketing experiences or complete the assignment based on your knowledge of an organization or industry where you work or would like to work.
Describe the product or service provided to the customer
Identify the marketing techniques used by the company to reach its customers
Discuss any ethical implications associated with the product or the company’s marketing efforts
What actions can brand mangers take to build greater trust online?
How is “building trust” more complicated for virtual or global companies?
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