Identify the key drivers that contribute to their excellent brand experience, as well as how they manage to balance the weights between providing consistent and outstanding Fairmont experience while keeping each property’s valuable identity, and how they tell the story of each hotel property using unique language of cultural space.

Abstract 1. Introduction 2. Literature review 2.1 Cultural spaces within heritage hotels 2.2 Brand experience 2.3 Fairmont hotels and their branding

3. Methodology You will use fuzzy-set qualitative comparative analysis (fsQCA) Investigate how Fairmont has been successfully maintaining competitive and becoming an expert in managing heritage hotels.

Identify the key drivers that contribute to their excellent brand experience, as well as how they manage to balance the weights between providing consistent and outstanding Fairmont experience while keeping each property’s valuable identity, and how they tell the story of each hotel property using unique language of cultural space.

4. Results 5. General discussion

6. Theoretical implication

7. Managerial implication

8. Limitations and future research Remember to cite papers only from Q1 and Q2 journal.

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