Page 3: Introduction — Introduce the industry and company that will be the focus of your Industry Analysis. Include the NAICS Classification code. In addition, please include WHY you are choosing the industry. Does the industry link to your future career goals/vision, link to the industry you are currently working in, or link to the industry that you would like to gain entry?
Page 4/5/6: Three (3) full pages discussing in detail the forces that impact/surround the industry AND company selected — the legal, economic, political, sociocultural, technological, forces. Also, include the risks linked to the forces and the impact of the risk on the industry you selected..
Page 7: Conclusion AND My Role as Leader Page 8: Reference Page (References) — 5 Scholarly References (minimum) Required
Writing Resources include: a) SEE BLACKBOARD (CONTENTS SECTION) – file Foundations of Secondary Research, , etc. Business Administration/Accounting• ABI/INFORM Complete (ProQuest) – Includes access to business, economic, finance,industry, marketing and scholarly sources, such as the Wall Street Journal and industryreports.• Business Insights: Essentials (Gale) – Includes access to company and industryinformation.• Business Source Premier (EBSCO) – Includes access to business, economic, industryand scholarly sources, such as Harvard Business Review and SWOT analyses
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