Do you believe that this campaign was a genuine attempt at benefiting society and those less fortunate, or do you feel as though it is more of an emotional marketing ploy to aid the business?

Watch the video and then answer the questions.

Corporate social responsibility (CSR) refers to an organization’s efforts to contribute to sustainable development, including the health and the welfare of society. Coca-Cola’s “Hello Happiness” campaign is one example of an effective CSR initiative that benefited society and the business as well, an ideal result. Do you believe that this campaign was a genuine attempt at benefiting society and those less fortunate, or do you feel as though it is more of an emotional marketing ploy to aid the business? Provide another example of an international CSR campaign. Was it successful or unsuccessful? Why or why not?

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