Compare and contrast DC comics and Marvel comics
INTRODUCTION
POLITICAL- LEGAL- ECONOMIC – ETIHC ENVIRONMENTS
SOCIAL AND CULTURAL ASPECTS
HOW TO CONDUCT FORMAL AND INFORMAL MEETING (include it on social and cultural aspects section)
SWOT ANALYSIS
ECONOMIC GROWTH AND TENDENCY LAST 5 YEARS AT LEAST
MARKET OPPORTUNITIES
BUSINESS PROSPECTS
BUSINESS RECOMMENDATIONS
TABLE OF CONTENT
– 1 PART 2500 WORDS
1 / INTRODUCTION
– DEFINE FOR WHAT YOU ARE GOING TO TALK ABOUT
– SHOW WHAT YOU ARE TRYING TO DO WITH YOUR TOPIC- YOUR DIRECTION
– SHOW WHAT YOU ARE GOING TO COVER
2/ CONCEPT AND PROCESS OF MARKETING (L.O. 1.1)
2.1 / Explain various process of the marketing process
– Definition of marketing
– define and briefly explain marketing process
– name the well known analyses and models used in marketing ( PEST,PORTER 5 FORCES, etc)
3 / EXPLAIN THE BENEFITS AND COSTS OF A MaRKETING ORIENTATION ( FOR A SELECTED ORGANISATION) ( L.O. 1.2)
– Briefly define four concepts or orientation when presenting a product to the customers ( Production/Product/Sale/Marketing )
– Explain benefits and downsides of a marketing orientation for a selected organisation .
PART A: MARKETING AUDIT
4/ MACRO AND MICRO ENVIRONMENT ANALYSIS FOR A SELECTED ORGANISATION
1.1- Briefly define macro and micro ( external and internal ) environment (L.O. 2.1)
1.2- Use tools and techniques to analyse macro and micro environment to the selected organisation ( PESTLE; Porter 5 Forces , 5Ms & Core Competencies ) L.O. 2.1
5/ SUMMARIZE YOUR FINDINGS BY SWOT ANALYSIS ( L.O. 2.1 )
6/ USE CONCEPTS OF SEGMENTATION/ TARGETING / POSITIONING
6.1- indentify ONE product or service that can be market to TWO different segments ( justify your reason for the purposed segmentation criteria ) ( L.O.2.2 )
6.2- choose market coverage strategy for the chosen product/service (Differentiated, Undifferentiated or Concentrated Strategy) ( L.O. 2.3 )
6.3- Define your target market ( L.O.2.3)
6.4- Discuss the buyer behaviour in relation the segmentation criteria you have indentified. Explain how buyer behaviour affects marketing activities in different buying situation L.O.2.4
6.5- Indentify positioning options for your selected product/service (L.O.2.5)
PART B MARKETING PLAN
7/ EXPLAIN 4 Ps
7.1- focus on one of the strategy in Ansoff Matrix (L.O. 3.1)
– ( market stimulation/ Product development/ market development/ diversification)
– provide justification and an explanation with reasons for the chosen strategy
7.2- explain product element of the marketing mix L.O. 3.1
– develop a product to sustain competitive advantage.
– explain augmented product and importance of product design/quality/features/branding and packaging
7.3- explain distribution elements of the marketing mix (L.O. 3.2)
– explain the importance of distribution to provide customer convenience (Direct/Indirect distribution )
7.4- explain price element of the marketing mix (L.O. 3.3)
– briefly define different pricing strategies
– by considering organizations objectives and marketing conditions, identify a pricing strategy for the selected product/ service and justify your reason .
7.5- explain the promotional element of the marketing mix (L.O.3.4)
– describe different promotional mix strategies (eg personal selling , advertising, direct marketing etc.)
7.6- by considering the above explanations, plan and recommend separate marketing mixes for the two different segments you have identified in L.O. 2.2 (L.O. 4.4 )
8/ EXPLAIN AND ANALYZE EXTENDED MARKETING MIX (L.O. 3.5)
– Identify and define extended marketing mix elements
– Plan extended marketing mix of the selected organisation
9/ BUDGET
Summarize your findings by providing an advertising plan ( Plan a promotion, estimate budget and timescale of the promotion)
10/ EVALUATION
Evaluate your marketing plan . should cover ;
– Summary of the marketing plan
– Benefits and drawbacks of the marketing plan
– Further recommendations
11/ CONCLUSION
Summarize the major inferences that can be drawn from the information presented in the report. Do not introduce any new material
REFERENCES
Follow Harvard referencing
Show evidence of further reading
2nd PART
ASSAY QUESTIONS – USE AT LEAST 500 WORDS FOR EACH ONE
Q1 / Explain differences between marketing a product and services to the customer and an organisation
Q2 / Explain differences between international and domestic marketing. Suggest and implement a marketing strategy to market aboard.
•Describe the major components of and responsiblities involved in the investigative process.
•Recommend improvements to the criminal investigation process in selected areas.
•Describe the procedures for the preparation of field notes and the documentation of a crime scene.
•Evaluate the importance of search and seizure, processing the crime scene and collecting evidence, the criminal intelligence function, and the use of information resources in the investigative process.
•Analyze the process of undercover and surveillance operations.
•Analyze the procedures involved in making an arrest, conducting interviews and interrogations, and the importance of the accurate identification of suspects.
•Recommend effective ways to apply the investigative process to violent crimes.
•Describle effective ways to apply the investigative process to property crimes and financial crimes.
•Describle effective ways to apply the investigative process to drug offenses, organized crime, and other dangerous groups.
•Explore the nature and investigative processes of investigating terrorism.
•Predict changes that will take place in criminal investigation in the next 20 years.
•Describle effective ways to apply the investigative process to cybercrime.
•Evaluate the role of the criminal investigator in preparing evidence for presentation and courtroom testimony.
•Use technology and information resources to conduct research in the criminal investigation process.
•Write clearly and concisely about the criminal investigation process using proper writing mechanics.
Political Discourse and Opinion Report
Research current conditions and the political discourse concerning the state of affairs and challenges associated with U.S Energy Policy (Global warming, climate change…). Focus on Conservative vs. Liberal viewpoints. Concentrate on differences in the political debate regarding existing law, proposed initiatives and legislation. Examine arguments, speeches Congressional debates, media reports, White House coverage, voter preferences and dominant public opinion to include the range of political activism. This exploration should reveal efforts to compromise on solutions. Second part is self opinion about resolutions or changes, Offer factual and supportive evidence based on findings in the report to support and reflect your suggestions and attitudes about the issues.
Fuel is The primary source of energy around the world.All countries around the world are looking for this source.The developed countries are keen to provide the source of its citizens at the best prices.With many of the economic issues that depends on it. Fuel is what is most reliable of all persons. For me as a student spent a lot of money to provide my needs.The price of fuel here in Boise is one of the most expensive in America. It ranked as the eighth highest fuel price on the nation.
I chose some questions to be the key to writing:
1-Why fuel prices vary from state to another?
2- Does the consumer (citizens) think it is reasonable to buy the fuel in this price?
3- What are the plans the States follow to make the fuel at the right price?
4- Are citizens affected by the high cost of fuel?
5- How does the fuel stations compete each other to provide COMPETITIVE prices?
6- What are the alternatives for fuel? What kind of methods or plans that may help the individual in this issue?
* “The Art of Listening,” Harvey Jackins
* “Oppression and Democracy,” Nicky Gonzalez Yuen
* “The Human Male,” Harvey Jackins, et al
* The Politics of Power, Chapter 5, Interest Groups and Social Movement
“Can You Hear Us Now?- Anti-Choice abortion and birth-control legislation catalyzes national uproar,” Mary Tuma, Ms Magazine (September 2013)
“Miss Representation,” (film trailer) – Jennifer Seibel Newsom-YouTube video
“A Black Woman Took My Job,” Michael Kimmel, New Internationalist Magazine
“Killing Us Softly IV: Advertising Images of Women,” Jean Kilbourne video
“How Seventeen Undermines Young Women,” Kimberly Phillips
“The Unforgiven,” Jennifer Gonnerman, Ms. Magazine (July/August 2005)
“Access Denied: Abortion May Be Legal, But can you get one?” Miranda Kennedy
“Making Unpaid Labor Count,” Alisa Smith
“Why Does Popular Culture Treat Prison Rape as a Joke?,” Anna Clark, Alternet (Aug 17, 2009)
“Tough Guise: Violence, Media & the Crisis in Masculinity,” Jason Katz – YouTube video clip
“Glee Breaks New Ground on Gay Rights, but Must Go Further,” Paul Hogarth, Beyond Chron (May 28, 2010)
b) Optional Reading:
The Story of Cosmetics, Annie Leonard
“The Anti-Lady Laws of 2012,” Sady Doyle, In These Times (Feb 2012)
“Crude Awakening: U.S. Policies in Afghan. & Iraq Sell Out Women in Favor of Oil,” Martha Burk, Ms. Magazine (Summer 2006)