Draft a three- to five-page speech that will discuss marketing in an entrepreneurial context for Eco-Friendly Nursery.

You are the vice president of marketing for Eco-Friendly Nursery, a small, newly formed nursery that specializes in raising and selling environmentally friendly plants and flowers to flower shops locally, as well as to walk-in customers. Using only organic pesticides and environmentally friendly procedures, your company prides itself on the way its green methods are changing the way nurseries are run throughout the area and eventually the world. You have been asked by Mr. Johnson, owner of Eco-Friendly Nursery, to write a marketing speech to be given at an industry event to highlight your approach.

For this assignment, you will draft a three- to five-page speech that will discuss marketing in an entrepreneurial context for Eco-Friendly Nursery.

You will not actually deliver a speech, but your paper should be constructed as if you were going to do so. You should focus on what you did throughout the start-up process and why, not just recite material from the text.

Be sure to listen to Mr. Johnson, the owner, and Ms. Samantha Smith, the chief horticulturist, because they will describe some of the content they would like to see expressed in your upcoming speech. The information given by these two will not outline all of the criteria that should be included, so you can be creative and add whatever you desire within reason and consistent with the Eco-Friendly Nursery mission and the knowledge gained in this course.

Identify two companies that you believe integrate corporate social marketing in their overall strategic marketing plan.

Discussions

To participate in the following Discussion Forums, go to this week’s Discussion link in the left navigation:

Super Bowl Advertising

Super Bowl commercials cost millions of dollars (as an example, companies paid an average of $2.6 million for 30 seconds of airtime in Super Bowl XLIV for the chance to reach a projected audience of 90 million viewers worldwide). View the latest Super Bowl ads. Identify which ad you believe was the most effective for domestic and international markets and why. Respond to two of your classmates and discuss whether you believe their choices would be successful for domestic and international markets. Why or why not?
AMA

Visit the American Marketing Association, AMA, website and review the statement of ethics. Identify two companies that you believe integrate corporate social marketing in their overall strategic marketing plan. Provide examples. Respond to at least two of your classmates’ postings.

Write a formal proposal in which you discuss at least five concepts that you feel are most important for successful communication within an organizational setting.

Week 3

Read the assignment instructions for the Final Paper. Next, develop an outline for your Final Paper writing in full sentences (12 point font, Times New Roman font, double spaced). In your outline, create at least one section for each of the five concepts that you will use in your Final Paper and include supporting material for each concept. Be sure to include a bibliography with at least two of the sources that you will use for your Final Paper. Please make sure that the sources that you use are listed in the APA format. Your outline must include an introduction with a thesis statement and end with a conclusion that reaffirms the thesis.

Final Paper

The purpose of the COM425 Final Paper is to provide you with an opportunity to demonstrate your knowledge of the organizational communication concepts and skills that you have learned throughout this course.

Imagine that you are proposing a new communication structure for an organization. Write a formal proposal in which you discuss at least five concepts that you feel are most important for successful communication within an organizational setting. Explain why these concepts are necessary for successful communication and how best to implement them within an organization.

Examples of concepts that you may choose to use are active listening, organizational culture, conflict resolution, key principles of human communication, leadership strategies, formal and informal communication, etc.

“Informed Consent for Emergency Contraception: Variability in Hospital Care of Rape Victims.”

Ethical Considerations Project

Read the assigned article, “Informed Consent for Emergency Contraception: Variability in Hospital Care of Rape Victims.”
Review the Brownfield v. Daniel Freeman Marina Hospital case summary. (Below)
Review Essay Requirements. (Below)

Brownfield v. Daniel Freeman Marina Hospital

Ascension Health (2007) Brownfield v. Daniel Freeman Marina Hospital. Retrieved November 28, 2008 from

http://www.ascensionhealth.org/ethics/public/cases/cases_AF.asp

In this 1989 federal appellate court case, the plaintiff was taken to Freeman Hospital’s emergency room after being raped. In response to the patient’s request for information about the morning-after pill, the hospital authorities refused to provide such information, believing that they could not, on the grounds that it was a Catholic hospital. Specifically, the hospital did not inform the patient that if she wanted such treatment it must be obtained within 72 hours to be effective. The court reasoned that a patient has the right to make her own decisions regarding treatment, and therefore, adequate disclosure of information must be provided so the patient can make an informed decision. The court concluded that a rape victim who is denied information about access to the morning-after pill may bring a medical malpractice action. This means that liability may arise if the patient can show: 1) that a skilled practitioner would have provided such information and access under similar circumstances; 2) that she would have elected such treatment; and 3) that “damages” (in this case, pregnancy) resulted from the failure to provide such information. In a footnote to its decision, the court indicated that “access” to such treatment could include transfer of the patient to another medical facility or another physician.

More critical for Catholic-sponsored hospitals, the court also reasoned that the morning-after pill constitutes the “prevention” rather the than “termination” of pregnancy. It therefore concluded that the conscience clause under the state’s abortion statute did not immunize the hospital from liability for failure to refuse to provide such information. However, since human life begins at conception (fertilization) and not merely after implantation of the embryo, the relevant moral question from the Catholic perspective is not whether or not there is a pregnancy, but whether or not there is another innocent human life to be respected. Those “contraceptive” measures that operate solely through the prevention of implantation are morally equivalent to abortions in Catholic moral theology, and are therefore impermissible under the Ethical and Religious Directives (both then and now). Nevertheless, the court did not accept this moral distinction as relevant for its ruling.

The court ruling itself stated that Catholic Hospitals have the responsibility “to provide information concerning, and access to, estrogen prophylaxis for rape victims.”

The Structure of Statements: Translating If and And Statements

Assignment 2: The Structure of Statements: Translating If and And Statements

This exercise will help you become more proficient at recognizing, translating, and evaluating if and and statements. In this assignment, find two examples for the exercise; translate the claims of the example into symbolic form; identify an if or an and statement; then assess it.

Note: Translation and assessment are tools we use to categorize statements. Therefore, you will not be penalized if, through translation and assessment, you learn a statement that appeared to be an if or an and statement is a statement of another type.

The completed assignment must contain the original claims, your translation of the claims into logical form, and your assessment of the statement in logical form. The original examples should be three to five sentences in length.

Your assessment should include answers to the following questions:

Is the set of claims an argument?
Is the original claim (when translated) an if . . . then or and statement?
Did the translation of the original claims reveal the statement was a different kind of statement than you originally believed?

Do you try to cost-benefit justify such a system, and, if so, how?

Case Study III-3

ERP Purchase Decision at Benton Manufacturing Company, Inc.

Why install an ERP?
Why not install an ERP?
Do you try to cost-benefit justify such a system, and, if so, how?
Are there corporate culture issues involved?
What degree of top management support is required?
What should Meyer and Cook recommend to President McHenry?

Describe treatment options based on theoretical models and current research

ou are presenting to a group of high school students on the dangers of substance abuse.

Create a 12-slide Microsoft® PowerPoint® presentation with graphics and speaker notes on substance-related disorders that includes the following:

Describe treatment options based on theoretical models and current research

Explains the behavioral criteria

Discusses potential causes and incidence rates

What is important to patients of the faiths when cared for by health care providers whose spiritual beliefs differ from their own?

In your comparative analysis, address all of the worldview questions in detail for Christianity and your selected faith. Refer to chapter 2 of theCalled to Care for the list of questions. Be sure to address the implications of these beliefs for health care.

In addition answer the following questions that address the practical and healthcare implications based on the research:

What are critical common components to all religions/beliefs in regards to healing, such as prayer, meditation, belief, etc.? Explain.
What is important to patients of the faiths when cared for by health care providers whose spiritual beliefs differ from their own?

In your conclusion, describe your own spiritual perspective on healing, what you have learned from the research and how this learning can be applied to a health care provider.

Support your position by referencing at least three academic resources (preferably from the GCU Library) in addition to the course readings, the Bible, and the textbooks for each religion. Each religion must have a primary source included. A total of six references are required according to the specifications listed above. Incorporate the research into your writing in an appropriate, scholarly manner.

Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan.

Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:

Define your company’s target market.
Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).
Hints: At American FactFinder (http://census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). Check Chapter 2 of Successful Business Plan for more research sources.
Assess your company’s market competition.
Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
Defend your strategy to successfully compete against market leaders in your segment.
Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.
Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).
Hints: Every business faces competition and the non-alcoholic beverage market is an especially crowded market.

Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).
Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.
Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.
Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include: sampling in grocery stores, building a following on social media, sponsoring events, exhibiting at trade shows attended by retailers, and so on. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.
Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com). You can exhibit or network at these shows.