Author: chris

The specific course learning outcomes associated with this assignment are:

Develop strategies to assess performance and achieve marketing goals.
Develop pricing strategies and distribution channels for products.
Analyze integrated marketing communications and its relationship to advertising strategy.
Evaluate marketing research tools involved in the marketing process.
Use technology and information resources to research issues in marketing management.
Write clearly and concisely about marketing management using proper writing mechanics.

Assignment 4: Prelaunch Decisions

Read the Case in Chapter 7 titled “Pre-Launch decisions which influence innovation success.” Write a three to four (3-4) page paper in which you.

Thoroughly discussed the roles of early adopters and network developments in the market acceptance process of innovation.
Thoroughly compared and contrasted the critical factors that impact successful and unsuccessful innovations; pay particular attention to timing and positioning.
Thoroughly evaluated how the Marketing Mix (each component) contributes to the market acceptance of an innovation.
Thoroughly discussed which component of the Marketing Mix has the least affect on the market acceptance of an innovation and justify your position.

The purpose of the Final Paper is for students to pick a branch of the criminal justice system and then answer, for the role of a specific professional, the branch of the criminal justice system, and the criminal justice system at large, how they can use the social justice principles of equality, solidarity, and human rights to build a more just society.

Example: if the student chooses law enforcement and the issue is profiling citizens to investigate potential crime, the students will research, analyze, and propose how a law enforcement officer, law enforcement agencies, and the criminal justice system at large can each use the social justice principles of equality, solidarity, and human rights to build a more just society.

Choose one of the three main branches of the criminal justice system: law enforcement, the judiciary, or corrections. Your paper should address areas I, II, and III in the body of your paper.

Part I:

If you chose law enforcement:

Law enforcement professionals must execute justice by upholding the law in an ethical and constitutional manner. Identify and explain which parts of the Constitution of the United States are most relevant to the ethical standards of law enforcement professionals. Explain how law enforcement professionals ensure that they uphold the Constitution. Analyze the ways in which law enforcement professionals use the social justice principles of equality, solidarity, and human rights to build a more just society.

If you chose the judiciary:

Professionals in the judiciary, including prosecutors, defense attorneys, and judges, must execute justice by upholding the law in an ethical manner. Identify and explain which parts of the Constitution of the United States are most relevant to the ethical standards judiciary professionals. Explain how judiciary professionals ensure that they uphold the Constitution. Analyze the ways in which judiciary professionals use the social justice principles of equality, solidarity, and human rights to build a more just society.

Case Study 2: Why Six-Sigma Efforts Do Not Apply to Software

Read the case study titled, “Why Six-Sigma Efforts Do Not Apply to Software” located in Chapter 9 of the textbook and consider a situation where you are working for a large software development company that is considering applying the Six-Sigma quality constraints to the software it produces.
Write a five to six (5-6) page paper in which you:

Explain the Six-Sigma quality constraints and provide a justification as to why the software development company should consider it.
Compare and contrast quality control processes for both hardware and software.
Examine the arguments presented in the case study and evaluate their applications to control the quality of software produced in the organization.
Propose a testing strategy for a software development project that ensures high quality of the software delivered.
Describe the idiosyncrasies of software, and explain why software needs a different set of rules for testing and for quality control as opposed to those used in hardware.
Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Deliverable Length: 5-6 pages (body of paper)

After all your production planning analysis, you have been asked to prepare a Quality Management Planning Strategy for management and employees.

Using course materials and other resources, develop a strategy document with the following action items:

Identify the overall Quality Management Process (TQM, ISO 9000, Six Sigma) the company will use, and explain the rationale for such change. Be aware of industry requirements (i.e. service operations are different from manufacturing, and each process may offer specific advantages for a specific industry). Describe how you will implement the process in the company (make any necessary reasonable assumptions you need with the scenario, such as company organization or structure).
Once you identify and explain the process, outline the specific tools and techniques the company will use for quality management. Consider the usefulness of all the charting and statistical quality metric techniques and identify which ones it should use.
Develop a communications memorandum to the factory workers announcing these changes and explaining the value of them. Remember, quality management principles all focus on employee involvement and continuous improvement.

Research one of the following events:

Option 1: Natural event

Option 2: Terrorist event

Imagine you are a local emergency management director that lives in a county with a small population and a small tax base. The selected event (either natural or terrorist) has just occurred in your county.

Write a word paper in which you describe how you would leverage your limited resources to respond to the event.

Include the following:

How you will get help from the state after your initial response

The local and state agencies and their respective roles associated with the event

The coordination strategies to effectively respond to the incident with other agencies and resources

Appropriate critical incident response according to the guidelines of NIMS compliance at the local and state levels

Interagency communication with local, state, and federal agencies

Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:

Describe the main line of business of the company.
Name four of the countries in which the company operates.
Explain in detail the implementation of the 4Ps marketing mix concept by the company.
Describe any differences observed in the implementation of this concept, from one country to another.

Present your findings as a Word document of 4–5 pages that is formatted in APA style.

Submit your assignment.

Submitting your assignment in APA format means, at a minimum, you will need the following:

Title page: Remember the running head and title in all capital letters.
Abstract: This is a summary of your paper, not an introduction. Begin writing in third-person voice.
Body: The body of your paper begins on the page following the title page and abstract page, and it must be double-spaced between paragraphs. The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics except as required for APA level headings and references. The deliverable length of the body of your paper for this assignment is 3–4 pages. In-text academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
Reference page: References that align with your in-text academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hang indention, italics, and upper- and lower-case usage as appropriate for the type of resource used. Remember, the reference page is not a bibliography, but it is a further listing of the abbreviated in-text citations used in the paper. Every referenced item must have a corresponding in-text citation.

You are the HR manager for an upscale retail store which sells clothing, shoes, handbags, and other accessories. Due to the economic downturn, the company has experienced a significant reduction in earnings, resulting in the layoff of a number of retail sales associates. Business seems to be rebounding, but you are concerned about the performance of the retail sales staff. The CEO has requested that you recommend ways to increase sales and customer service. You believe that implementing a performance management system may help modify employee behavior and improve results.

Write a six to eight (6-8) page paper in which you:

Create a job description for a retail sales associate, which includes the most significant components necessary to describe the job both internally and externally.
Create an organizational behavior modification (OBM) plan to define four (4) key behaviors that are required for successful job performance as a retail sales associate. Suggest the significant ways that your plan will benefit the organization.
Specify two (2) ways that you would measure whether current employees exhibit the key job performance behaviors. Propose two (2) methods that you could use to inform employees of the new performance standards.
Outline a plan with two (2) methods of providing feedback to employees. Include the frequency with which the feedback will be provided. Propose two (2) actions company leaders should take to reinforce positive employee behaviors.
Examine at least three (3) key legal and ethical issues that could potentially impact the performance management system. Support your response with specific examples of the identified issues’ possible effects on the performance management system.
Use at least four (4) quality academic (peer-reviewed) resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Read the case study titled “Stopping Outshopping”, located in the online course shell. Then, use the Internet or Strayer databases to research similar marketing strategies in the health care industry.

Write a four to six (4-6) page paper in which you:

Based on the textbook’s summary of Timothy’s philosophy of continually striving for excellence, determine whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services.
Examine the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency.
Evaluate the potential value of Michael Porter’s Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem.
Appraise the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy.
Propose a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position.
Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Write an essay about the cause and effects of blood diamonds, there is also a bibliography that has to be completed. The references are already attached for you to use. The essay MUST be original it will be checked against Turnitin.