Author: chris

Introduction……………………………………………………………………………………………2
Part I: Diagnosis Section- Performance Review of the firm and external market factors……….2
Part II: Prescription Section-Key market initiatives and action plans……………………………..5
Part III: Prognosis- Description of actions, Budget required and market
performance outcomes expected……………………………………………………………………5
Conclusion…………………………………………………………………………………………….6
Introduction:
This marketing plan will cover all the goals and aspirations the Right Company has from Periods three to six as well as how we plan to make these aspirations a reality. This marketing plan will discuss the firm’s performance through two periods and all the external factors involved in our progress thus far. Our plan will also cover our key market initiatives and action plans moving forward. Lastly our marketing plan will provide crucial details such as a summary of our actions, the budget our company will require to reach our goals, and what we expect our outcomes to be in the near future. After reviewing the Right Company’s marketing plan, one will have a better understanding of what goals we want to accomplish, why we want to accomplish them, and how we plan on accomplishing them and succeeding in this competitive market.

Part I: Diagnosis Section- Performance Review of the firm and external market factors
Financial Position:
Period 0 Period 1 Period 2
Revenues 37,370 41,316 53,005
Cost of goods sold -19,852 -21,149 -26,876
Inventory holding costs -565 -761 0
Inventory selling costs 0 0 0
Contribution before marketing 16,953 19,405 26,129
Advertising media -2,880 -3,800 -2,400
Advertising research -120 -288 -600
Commercial team costs -2,478 -2,540 -2,347
Contribution after marketing 11,475 12,778 20,782
Market research studies -322 -505 -441
Research and development 0 0 -1,530
Interests paid 0 0 0
Exceptional costs or profits 0 0 0
Earnings before taxes 11,153 12,273 18,812
All numbers in thousands
Market Share (% units) 15%
Rich 9.8%
Rise 5.3%
ROI 209%

SWOT Analysis:
Positives Negatives
Internal Strengths Weakness
Advertising Message Quality

Investment in future (R&D)
Production and Inventory Control
External Opportunities Threats
Invest in untouched market segments (Clinites)

Invest in new Nutrites Market SIMBA- $25 Million more in revenue
-much higher market share

Competitors spending more on Marketing have higher brand awareness

TOWS Matrix:
Strengths-S Weaknesses- W
Existing Brands
Existing Brand Awareness
Production Management
Budget Limitations

Opportunities- O SO WO
New Products
New Markets
New Customers Growth Strategy-
Reach new customers with existing brands through advertising.

Reach new markets with existing customers. Development Strategy-
Manage production to increase availability to new and old consumer segments.
Threats- T ST WT
Competitior Brands
New Products
New Markets Defense Strategy-
Be one of the first to introduce new products to new markets.

Throughout period one and two we have focused on not only building customer awareness but also on Research and Development. We have positioned Rich products to target singles and low income consumers, Rise to target the high earners. We invested in a new Clinite product Ring to target the middle income segment, this product will hit the market in period three. We chose to target this segment not because it’s a growing segment but because no other companies have even come close to satisfying their desired Clinite product characteristics.
We spent $3 million on advertising and advertising research. This did help increase our consumer brand awareness. However, we failed to meet demand by under producing our Rich and Rise products. In period one we overproduced in period two we under produced.

Part II: Prescription Section-Key market initiatives and action plans
Strategic Initiative:
1. Reach new markets with exsisitng products.
Target market: Middle earners, clinite market
Marketing Tactic Where or How? Budget Implications How is success measured
Product New clinite product $1.4 Million In R&D Project Rapid growth in market share for Nutrite market
Price Price according to middle earners desires, 12.80 Maintain substantial profit margin Gross margin maintained after launch
Promotion promote specifically toward the middle earners 1224K in advertising increase in consumer purchases in middle earners segment
Channel mainly through Mass merchandisers where middle earners shop increase in commercial team size and re allocation of employees review % of sales in mass merchandise stores
2. Be one of the first to introduce new product in new market.
Target market: Families, Nutrite market

Marketing Tactic Where or How? Budget Implications How is success measured
Product New nutrite product $7.7 Million in R&D project Rapid growth in market share for Nutrite market
Price Price according to Families requirements, 14.90 Maintain profit margin Measure % of sales to middle earners
Promotion Promote toward families 1224k in advertising look at % of consumer awareness
Channel Not sure yet, need to look at market research in quarter 4 increase both commercial team and advertising expenditures in period 4 measure % of sales in each channel

Although SIMBA company has gained a much higher market share and higher revenues they have less money invested in new products. We have a Nutrite product expected to launch in Period 4 targeted toward the family consumer segment. We also in Period three plan to do a feasibility study on a Nutrite product targeted toward the largest growing segment of the Nutritie Market which is the elderly consumers.
We clearly need to change our approach to managing production. We first need to determine how many sales we lost to our competitors. For periods three through six we will focus on determining production based on previous period sales as well as the expected market growth.

Part III: Prognosis- Description of actions,Spend similarly on each product
In order to achieve our strategic initiatives we have to manage our production to increase revenues, and expand the size of our target market to increase market share. By introducing the new Ring product we can expand the size of our target market and in turn will increase our market share. In order to increase sales and sales revenue we have to have products available on the shelves, but at the same time we do not want to incur holding costs. We will project our production based on previous quarter sales as well as the expected increase in the size of the market which is 21.7% increase in next period (period 3) and 127% increase over the next 5 periods.

Conclusion

Both leadership and organizational strategy in the next decade will see major trends affecting the way organizations conduct business. These include the deployment of more technology to extend reach and access, increased globalization, increased diversity, more focus on extended supply chains, and a more nomadic workforce. In this assignment, you will consider these trends and analyze how they may impact your selected organization and what actions are necessary to get ready to address these trends.

You have been appointed by your organization (either a hypothetical one or one you are familiar with) to prepare its Workforce 2020 executive report.

The report should be as detailed as possible for the CEO of your organization. That means it should include the key points of your research, analysis, and findings. The report should also contain examples of specific application to your company in a clear, concise, and informative document.

In Module 4, you began your research on Workforce 2020. In this module, you will expand on the work you did in Module 4. Take Module 4’s paper, and incorporate the items below into your work. Be sure to use the module readings, Argosy University online library resources, and the Internet, including federal guidelines. Select at least 3–4 scholarly resources for use in this assignment.

Complete the following:

1. Analyze your organization in its present form. Explain your organization’s structure, workforce diversity, market/customer diversity, and communications technology.
2. Forecast future trends. Identify the economic, social, demographic, and workforce parameters that are expected to be in the U.S. in the year 2020. Explain how those trends will or will not be reflected in your organization. Consider addressing the following:
   1. What are the general workforce trends?
   2. How will these trends impact your industry?
   3. What are the general trends in leadership/management that are impacting your organization?
3. Synthesize data and recommend changes needed for the future. Identify and recommend leader, organizational, and workforce trends that must be considered for change in the larger macro environment (for example, advances in technology or globalization) in your organization. Identify related outcomes for each specific topic: Consider addressing the following:
   1. What leadership actions should the organization take?
   2. What competencies will be needed?
   3. What does the organization need to do to be prepared?To conduct a holistic assessment of your selected organization and the challenges and opportunities it faces in addressing the noted trends, consider some of the concepts listed below as you develop your recommendations for the organization. It is not necessary to include all the concepts, but you should include 2–3 of them to do a thorough analysis. For example, leadership models and diversity management are likely to be pivotal areas for the organization. You could talk about the environment trends that were noted in the beginning of this assignment and then discuss how leadership practices and approaches in your selected organization may have to change to meet or address those trends.

4. Analyze how the following concepts apply to your organization:
   • Diversity management
   • Leadership models
   • Ethics
   • Decision-making models
   • Problem solving
   • Conflict management processes

Ensure that your paper includes the following:

• An integrated report with an introduction and summary
• A set of recommendations that will enable the organization to meet the expected challenges of 2020
• Trends in your own organization
• 3–4 credible, cited sources supporting your projections

Support your assertions using the selected scholarly resources.

Your final product will be in a Word document and be approximately 12–15 pages in length and utilize 5–7 scholarly sources in your research. Your paper should be written in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation.

This is 6 of 6 deliverables.  Meaning the same  company (IQR Consulting- Data Analytics) must be used for each assignment.  Here’s the link for the company:

http://www.jazdtech.com/techdirect/company/IQR-Consulting-Data-Analytics.htm?categoryPath=Data-Management%2FDatabase-Tools%2FData-Analysis&supplierId=60036648

***PART 6***

This assignment consists of four (4) sections: a written project plan, revised business requirements document, project plan PowerPoint presentation, and a finalized project plan. You must submit the four

(4) sections as separate files for the completion of this assignment. Label each file name according to the section of the assignment it is written for. Additionally, you may create and / or assume all necessary assumptions needed for the completion of this assignment.

The use of specific software has been suggested however equivalents including but not limited to OpenOffice, Dia, and Open Project are also permitted. If equivalent tools are used, files must be saved and submitted for grading using extensions that are readable by their equivalent Microsoft Windows edition. Assignment submissions that fail to follow this request may result in a reduced grade.

While taking all business and project parameters into consideration, make quality assumptions to support the following requirements.

Section 1: Written Project Plan

You are now in the final stage of the project plan development. All previous documentation should be combined into one document that will serve as the statement of work for the project. Your goal is to have the project approved by the executive team. The project plan should be very detailed, which is designed to accomplish the monumental task of implementation; however, the executive team is only interested in a 30-minute summation. Therefore, you also must create a compelling executive summary that is supported by your detail that convinces the executive team that they should move forward with your solution.

1. Develop a thirty to forty (30-40) page project plan in which you:
   1. Write a five to ten (5-10) page executive summary that provides a high-level technical overview of your project in which you:

1. Describe the scope of the project and control measures.
2. Describe the goals and objectives of the project.

iii.     Include a high-level overview of all project deliverables.

1. Give a detailed, realistically estimated cost analysis of the entire project, including human capital.
2. Relate the value of the project plan solution to the competitive advantage that information technology will afford your organization.
3. Recommend solution providers who can assist with development and implementation.

1. 1. Combine all previous documentation for Project Deliverables 1-5 in which you:

1. Provide all aspects of the information technology implementation into the project plan.
2. Revise the documentation based on feedback from the earlier evaluation of your deliverable.

1. 1. Use at least five (5) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Section 1 of this assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
• Include charts or diagrams created in MS Visio or Dia as an appendix of the project plan. All references to these diagrams must be included in the body of the project plan.

Section 2: Revised Business Requirements Document

1. Document all revisions made to the written project plan in the Document Control section of the business requirements document from Project Deliverable 2: Business Requirement. Note: This documentation must outline the revisions made to the previous deliverables required in Section 1: Written Project Plan.

Section 3: Project Plan PowerPoint Presentation

Additional to your detailed executive summary you must present your findings to the executive team and the venture capital group that along with the executive summary will convince the group that your solution is optimal.

1. Create a ten to fifteen (10-15) slide PowerPoint presentation in which you:

1. 1. Illustrate the concepts from your executive summary in Section 1 of this assignment.
   2. Create bulleted speaking notes for your presentation to the executive board in the Notes section of the PowerPoint. Note: You may create or assume any fictitious names, data, or scenarios that have not been established in this assignment for a realistic flow of communication.
   3. Use a professional technically written style to graphically convey the information.

Section 4: Finalized Project Plan

Use Microsoft project to:

1. Finalize your project plan from Project Deliverable 5: Infrastructure and Security to include all necessary changes in assumptions, tasks, and / or subtasks.

ou are the human resources (HR) manager for a public organization and you are conducting a New Hire Orientation session for all new employees. Last week, you analyzed the organization, including its strengths and weaknesses, as well as its mission, vision, goals, and objectives. This week, you have been asked to give a presentation on the business operations of the organization.

Instructions

Refer to the report you prepared on the organization for M1: Assignment 3.

Develop a PowerPoint presentation that accomplishes the following:

1. Create a diagram of the organizational structure showing the hierarchy and chain of command.
2. Develop a flowchart that analyzes the steps of the organization’s business processes.
3. Conduct a capacity analysis of the location(s) and logistics. Your capacity analysis should address both short- and long-term implications regarding all aspects of the business process, including storage, production, processes, costs, and accessibility.

Develop a PowerPoint presentation. In addition to the slides, include a detailed outline in the speaker notes section explaining the content on each slide. Be sure to support your responses using at least two scholarly sources from the Argosy University online library resources or the Internet. Cite the sources for your information.

Make sure your presentation adheres to the following Presentation Guidelines:

• Create a presentation that is professional and visually appealing.
• Include a combination of text and graphics.
• Do not write out your entire presentation on the slides. Use bullet points of keywords and short phrases instead of long sentences and paragraphs.
• Create your presentation (slides and speaker notes) using language that can be easily understood by the intended audience.
• Use APA formatting for your slides and Speaker Notes (outline).

Write in a clear, concise, and organized manner. Your response should demonstrate ethical scholarship in appropriate and accurate representation and attribution of sources (i.e., APA); and display accurate spelling, grammar, and punctuation.

Develop a 5–10-slide presentation (including the title slide and reference slide) in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.ppt.

By Wednesday, October 14, 2015, deliver your assignment to the M2: Assignment 2 Dropbox.

Grading Criteria

Post two 500-word essays answering these two questions: 1) Which source, the recollections, the photographs, the newspaper articles, or the manuscript census, is most useful for understanding the nature of immigrant life?  Which type of primary source tells us the most about immigrants?  2) Was anti-immigrant sentiment based largely on fears of economic competition or simply racism?  Put another way: What was the root fear behind the anti-immigration movement?

To complete the following assignment, go to this week’s Assignment link in the left navigation.

Final Case Study and Strategic Plan [CLOs: 1,2,3,4,5]

Read What’s Driving Porsche? and History of Porsche AG – FundingUniverse. From the perspective of an executive with the firm, prepare a strategic plan to grow the business over the next three years.

Your strategic plan must be future-oriented and must:

• Describe Porsche’s history and its 4Ps (Product, Price, Place, and Promotion).
• Explain the current situation of the organization in the market (industry, market, and general environment analysis).
• Assess the financial performance and condition of the organization.
• Conduct a SWOT analysis (strengths, weaknesses, opportunities, and threats) to determine areas that offer opportunities for change.
• Choose three or four areas from your SWOT analysis and explain why the areas you have chosen are essential to your strategic plan.
• Describe your recommended organizational structure.
• Explain your plan to measure the success of your strategic plan.

Your paper must be 10 to 12 pages in length (excluding the title and reference pages) and be formatted according to APA style guidelines as outlined in the Ashford Writing Center. In addition to the text, you must use at least five scholarly sources. Remember to incorporate information that you have learned from this course as well as your personal experience.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment

Plagiarism software used by teacher.

Complete the following exercise.

Administrative Expenses	$ 70,000
Finished Goods Inventory January 1, 20X3	$120,000
Cost of Goods Manufactured during the year	$200,000
Finished Goods Inventory December 31, 20X3	$ 60,000
Selling Expenses	$ 40,000
Sales	$680,000

Required:

1. Using the information for Superior Manufacturing Company, prepare the income statement for the year ended December 31, 20X3. (Assume a 30% income tax.)
2. Provide at least three performance ratios regarding Superior Manufacturing Company, and comment on the company’s performance.
3. Create a report between 200 and 300 words in length for leadership. The topic is the state of this company. Where do you see a problem regarding the company? Make some suggestions if there are areas you feel need to be further investigated.

No plagiarism will be accepted!!!

AJack Partnership manufactures jackhammers. AJack Partnership is looking for guidance in the variances of its standard cost system. It would like you to assist in understanding material price, material quantity, rate, efficiency, and overhead variances.

The standard cost card information for unit of product is below.

The following information is available in the year just finished:

• AJack Partnership manufactured 10,000 jackhammers during the year.
• The total purchases of steel in the year at a cost of $8.75 per pound were 45,000 pounds.
• All of the material was used to manufacture the 10,000 jackhammers.
• There was no beginning or ending inventory.
• The material was purchased on January 15, 20XX
• AJack Partnership incurred 21,000 direct labor hours at $19.50 per hour.
• During the year, one production order was issued on February 15 20XX, number 789, for 10,000 jackhammers.
• Actual variable overhead was $210,000.
• Actual fixed overhead was $405,000.

Assignment Guidelines:

Material

1. Compute the material price variance for Jan 15, 20XX.
2. Provide the accounting entry for the price variance.

Labor

3. Compute the labor rate variance.
4. Compute the labor efficiency variance.
5. Provide the accounting entry for the labor rate and efficiency variances.

Overhead

6. Compute the variable overhead rate variance.
7. Compute the variable overhead efficiency variance.
8. Provide the accoun

Details:

Students will research the issue of euthanasia. At least two scholarly sources should be used in addition to course material.
Write an essay of 750 words or more in which you discuss the following:
1. The types of euthanasia and the differences between them (active versus passive)
2. The ethical issues raised by each type
3. The laws in your state regarding euthanasia
Take a position on the subject and use scholarly sources to support your position.
Prepare this assignment according to the APA guidelines
No more than 10% plagiarism accepted…
You are required to submit this assignment to Turnitin.