Author: chris

STRATEGIC MARKETING PLAN

INTRODUCTION

This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.

PRODUCT/SERVICE

This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already “in-place” campaigns. You must develop the business concept in its entirety.

• Describe the new product or service.
• Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace.

OBJECTIVES/MISSION STATEMENT

Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).

• Marketing objectives include goals for sales, profits, market share (as examples)
• Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and time-specific—in formulating your objectives. An objective with a 100% goal is not acceptable

TARGET MARKET

Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau’s American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.

COMPETITION

Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Hoover’s Pro in the Library is a good tool for this section; it may be accessed under Find Web Resources.

PRODUCT/SERVICE FEATURES

Provide a brief overview of the product or service.

• State the features of your product/service. Show how it’s innovative and different. It may be unique because of the area in which you plan to market it.
• Discuss legal and ethical implications that could affect the marketing process. This will require research.

CORE STRATEGY

Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.

MARKETING MIX: COMMUNICATIONS & PROMOTION

The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. An integrated marketing communications (IMC) approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy.

1. Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements.
2. Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?
3. Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach?
4. Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign.

MARKETING MIX: PRICE

Discuss what pricing objectives you would consider for your product/service. The Objectives should be based on the various theories presented in marketing literature and take in to account competitor pricing. Including background on value proposition, positioning, and target market is necessary. All of these components provide rationale for the chosen pricing scheme.

MARKETING MIX: CHANNELS OF DISTRIBUTION

Channels of Distribution: Specify the type of distribution channel you will use and include rationale.

MARKETING MIX; CUSTOMER RELATIONSHIP MANAGEMENT

Customer Relationship Management -Detail how you will incorporate CRM into your plan. Be sure to include a discussion on the role of technology that will be used to support your CRM.

CONCLUSION

REFERENCES

The assignment requires the use of ARTICLES from the library’s full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or Reference Books. The most popular databases in marketing are: ABI Inform Global, Academic Search Premier, and Business Source Premier.

Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means words like “I”, “we” and “you” are not appropriate. The use of direct quotes is discouraged, but may be used sparingly in appropriate situations.

Grading will be based on content, application, research, mechanics (APA format, spelling grammar, and punctuation), and style (organization, readability, and using your own words).

Managerial Decision Making Research and Analysis

Research a specific company of your choice and identify some of the managerial decisions that were made over time and in response to changes in its market or competitive environment. Use the Ashford University Library and web-based sources for your research. At least three external scholarly sources must be used in addition to the textbook.

Address all of the following areas:

• Describe the company and provide a brief history of its operations. Find or use graphs to illustrate its financial performance over the years.
• Describe any sources of risk or uncertainty in its operations. Do the financial reports indicate risky or uncertain activities or changes to the economic environment that ultimately appear to have affected the company’s financial outcomes? Be specific.
• Are there any government regulations that have affected this company’s operations domestically or abroad? Explain.
• Describe the inputs that are used in this company’s production function and identify any challenges to securing these inputs.
• Determine if the company has introduced new products in existing markets or created new markets over time. What is the impact on its finances?
• Determine if the price of its products increased or declined over time and analyze the reasons for price fluctuations. Study the demand elasticity for its products and discuss the availability of close substitutes for its products. How does that affect pricing decisions?
• Analyze the company’s profitability. Identify the economy or industry influences on its costs, operations, and profitability.
• Describe the competitive environment in which the firm operates, the distribution of market power, and the strategic behavior of the firm and its competitors. Apply your knowledge of the theory of this company’s market structure. How does the company make pricing and production decisions? Is your observation supported by the theoretical models? Refer to the financial reports for illustration.

  Describe any non-price competitive strategies that the company might be engaging in. Provide specific examples.

• Evaluate if the company made any mistakes in its decisions over time, and recommend any changes or improvements for future operations. Refer to the financial reports when making specific observations or recommendations..

Use economic language and demonstrate your understanding of the concepts and theories of this course.

Writing the Final Paper

The Final Paper:

1. Must be 8 to 10 double-spaced pages in length (excluding including the title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center.
2. Must include a title page with the following:
   1. Title of paper
   2. Student’s name
   3. Course name and number
   4. Instructor’s name
   5. Date submitted
3. Must begin with an introductory paragraph that has a succinct thesis statement which identifies the focus of the paper.
4. Must address the topic of the paper with critical thought.
5. Must end with a conclusion that reaffirms your thesis.
6. Must use at least three scholarly sources, in addition to the text.
7. Must document all sources in APA style, as outlined in the Ashford Writing Center.
8. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

Focus of the Paper

In a six- to eight-page paper (not including the title and reference pages):

1. Describe the role of a supervisor in a typical organization.
2. Propose and discuss three traits of an effective manager. How do these    traits fit the five functions of management?
3. Discuss the relationship between managers, supervisors, and employees, and how these relationships assist in guiding organizations to achieve their maximum potential.
4. Explain the importance of finding the right employee and the challenges supervisors face in a multicultural society.

Writing the paper

 

1. Must be six to eight double-spaced pages in length (not including the title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center.
2. Must include a title page with the following:
   • Title of paper
   • Student’s name
   • Course name and number
   • Instructor’s name
   • Date submitted
3. Must begin with an introductory paragraph that has a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must end with a conclusion that reaffirms your thesis.
6. Must use at least three scholarly sources in addition to the textbook.
7. Must document all sources in APA style, as outlined in the Ashford Writing Center.
8. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

Judge, Lisa A.  (November 2005).  Disclosing Officer Untruthfulness to the Defense: Is a Liars Squad Coming to Your Town?.  The Police Chief, 72(11).

Serpas, Ronal, & Hagar, Michael.  (August 2010).  The Untruthful Employee: Is Termination the Only Response?.  The Police Chief, LXXVII(8).

Copyrights held by the International Association of Chiefs of Police, 515 North Washington Street, Alexandria, VA 22314 USA.

Instructions: 

Since 1963, a series of United States Supreme Court case decisions have clarified that in criminal cases, prosecutors must disclose to the defense evidence favorable to the defendant. This includes information that may be used to impeach the credibility of government witnesses, including law enforcement officers. These decisions mean that police officers who have documented histories of lying in official matters are liabilities to their agencies, and these histories may render them unable to testify credibly.

With this in mind, you are the Chief of Police of a municipality. Your Deputy Chief of Police advises you that one of your officers was investigated for inappropriate use of one of the computers in the patrol division. As a result of this internal investigation, it was determined that the officer used this computer to search pornographic web sites. When confronted with this allegation, the officer denied any knowledge of this incident. Upon further investigation, the computer crimes analyst determined that the officer’s logon password was used to enter the unauthorized web sites. The officer then admitted to his wrongdoing and stated it would never happen again. This officer has been with your organization for 15 years, and the only other disciplinary action taken against him was for being involved in an at fault traffic accident 10 years ago. As the Chief of Police, you must decide how you will handle this situation?

Write a professional memorandum outlining and explaining how you will handle this situation. What recommendations would you make? 

Use the references listed below to assist and support you in your decision.

Two three paged essays on two topics listed below. The paper should be very well written and provide great attention to detail and the topics at hand. It is important that you follow the assigments to the T and all components of each questions are answered in a thorough manner. I also want to be notfied which topics you are planning on choosing before you go forward with the assignment. It should not contain outrageous vocabulary words to try and impress but instead should focus on answering the questions to the best possible potential. In addition, the page requirement do not include a title page and one is not necessary for this assignment. In addition paragraphs should be written with atleast 6-8 sentences per paragraph and not be indented every two lines to fill space. This is a very important assignment and holds big weight in the class and shoukd completed wth the utmost care.

 

Assgnment is as follows:

 

2 three-page essays answering two of the following questions.

 

1. How has the status on women changed in the post 1945 world? You may discuss individual countries or regions. You might want to consider how economic circumstances, government policy or cultural, religious trends have affected the status of women.

 

2. Has globalization been good or bad for the post 1945 (and you may want to begin in the 1980’s) world?  It would probably be better to discuss only briefly the general pros and cons, and focus more on a few selected areas or countries.

 

3. What are the successes and failures of United States foreign policy since World War II? Why did these successes or failures occur.  You may want to limit your answer to a few test cases.

 

4. The post-1945 world saw the eventual triumph of neoliberalism, i.e. radical free market economy policy in several countries beginning in the late 1970’s.  Discuss several case studies where this new policy produced beneficial or negative outcomes.

 

5. How has the post-1945 world dealt with inequality between national and regional economies? Were specific strategies implemented or deal with this problem and were they successful. Were general economic trends working to worsen or amelior

Write a half to one (1/2 to 1) page (150 to 275 words) journal entry in which you:

1. Explain three (3) important elements of ethics, morality, and integrity that will relate to your desired role in the field of criminal justice.
2. Complete the page requirement.

 

The specific course learning outcome(s) associated with this assignment are:

• Explain the role of ethics and integrity in the criminal justice profession, and the higher standard expected of criminal justice professionals.
• Write clearly and concisely about ethics and leadership in criminal justice us

Please answer the following questions with 5 or 6 sentences. Please use analytical and critical thinking skills are applied to the main ideas for the discussion questions.
“But when will I ever use this?”  Please respond to the following:
Rate the three (3) most important concepts that you learned in this course in order of importance (one [1] being the most important). Provide a rationale for your response. Determine ways you plan to apply what you learned in this course to your current or future position.

Be sure to put each topic to begin each paragraph.

Schlumberger Case Study

In the unit studies, you read the case of “Schlumberger: Integrating People and Technology for Service Excellence.” For this assignment, you will review this case and analyze Schlumberger’s efforts to ensure an effective and efficient supply chain. You will also analyze the role of regulation and ethics in supply chain management. Complete the following:

• Review “Schlumberger: Integrating People and Technology for Service Excellence” on pages 231–241 in your textbook, Strategic Supply Chain Management.
• Respond to the following topics and questions:
  • How did Schlumberger do its comprehensive planning for a typical offshore well drilling project?
  • How did Schlumberger coordinate product development, service delivery, and people in its global supply chain?
  • How would Schlumberger sustain its culture of “people making a difference” and “hiring the best”?
  • What types of regulatory and legal requirements would Schlumberger face in global operations and supply chain management?
  • How could Schlumberger ensure it adheres to ethical labor practices employed in various parts of the world?

in 500 words:

For this discussion, focus on a sport organization or product social media promotional effort. Briefly describe the organization or product and effort as necessary, and assess the social media marketing effort based on established criteria for effective social media (from an external source that you will research).  Finally, personally assess the strengths and weaknesses of the social media marketing effort.

The goal of this discussion is to provide further objective analysis of research that will stimulate thought-provoking questions, marketable ideas, and lead to a greater understanding of the essence of sport marketing.

You have joined a small but growing company, Great Catalogs, Inc. (GCI). The company has decided to offer its catalog online, beginning its first venture into e-business. You are the newly hired network security engineer. It will be your job to build a secure network. The CEO knows nothing about networks but is the sponsor and champion of this project.

It will also be your job to educate the CEO and the board of directors on networks, security, and online risks from a security standpoint. You will be in charge of designing and implementing the network security policy and training program. The CEO and the board of directors want to have this network and catalog online within the next 2 years. A LAN and WAN are currently in place, but security has not been seriously addressed.

Assignment Description

A security policy is basically a plan outlining and identifying the company’s critical assets. The policy states in writing how these critical assets must and will be protected. The main purpose is to provide staff with a brief overview of the acceptable use of any of the information assets, as well as to explain in detail what is deemed as allowable and what is not. By doing this, you are engaging the staff in the securing of the company’s critical systems.

The security policy document acts as a mandatory source of information for everyone using the systems and resources that have been defined as potential targets. A well-developed policy should address the following elements:

• How will sensitive information be handled?
• How will IDs and passwords be properly maintained?
• How will the company respond to a potential security incident, such as intrusion attempts, spam, and so on?
• How will the workstations and Internet connectivity be used in a secure manner?
• How will the corporate e-mail be properly used and enforced?

Outline a security policy for GCI that addresses the above topics in a Word document of 3 pages