Author: chris

Explain how solid brand management and positioning would impact this product.

For this assignment, read the case studies on pages 192-209 of your textbook. Once you have read and reviewed the case scenario, respond to the following questionswith thorough explanations and well-supported rationale.
1.
To what degree does the product align with the current trend of healthy living? How does the family life cycle work into the discussion?
2.
What is involved with successful branding? Explain how solid brand management and positioning would impactthis product.
3.
Based upon your assessment, has Frito Lay identified the most appropriate target market? Include your rationale. Would you suggest an alternative or additional target market?
4.
Are the Sun Chips multi-grain snacks a sustainable new product addition to the Frito-Lay product line? Think aboutwhether it aligns with Frito Lay’s overall product-marketing strategies. Include some level of discussion on
the competition and industry.
Your response should be a minimum of three pages
in length, double-spaced. References should include your textbook
plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced;
paraphrased and quoted material must have accompanying citations per APA guidelines. Textbook used will be Strategic Marketing Problems 13th Ed. by Kerin & Peterson. No PLAGIRISM!

Explain how the determined pricing strategy would have a significant impact on profitability.

For this assignment, read the case study, “Dr. Pepper Snapple Group, Inc.
-Energy Beverages,” beginning on page 91 ofyour textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough
explanations and well-supported rationale.
1.What would be the challenges associated with Dr. PepperSnapple Group, Inc. extending their product offering to include an energy beverage?
2.Analyze the energy beverage market extending your research beyond the textbook. Is this a growing market? Contrast the domestic and global markets.
3.Explain how the determined pricing strategy would have a significant impact on profitability. Include discussion on retail pricing, expected unit volume,and margins.
4.Take on the role of marketing manager at Dr. Pepper. Identify several alternatives to overcome these challenges. Looking at these possible alternatives, which would you select and why?
Your response should bea minimum of two pages in length, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced;
paraphrased and quoted material must have accompanying citations
per APA guidelines. Textbook to use is Strategic Marketing Problems 13th Ed. by

Analyze the energy beverage market extending your research beyond the textbook.

For this assignment, read the case study, “Dr. Pepper Snapple Group, Inc.
-Energy Beverages,” beginning on page 91 ofyour textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough
explanations and well-supported rationale.
1.What would be the challenges associated with Dr. PepperSnapple Group, Inc. extending their product offering to include an energy beverage?
2.Analyze the energy beverage market extending your research beyond the textbook. Is this a growing market? Contrast the domestic and global markets.
3.Explain how the determined pricing strategy would have a significant impact on profitability. Include discussion on retail pricing, expected unit volume,and margins.
4.Take on the role of marketing manager at Dr. Pepper. Identify several alternatives to overcome these challenges. Looking at these possible alternatives, which would you select and why?
Your response should bea minimum of two pages in length, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced;
paraphrased and quoted material must have accompanying citations
per APA guidelines. Textbook to use is Strategic Marketing Problems 13th Ed. by

Please generate an answer for the discussion that I will provide via massage (this discussion is from a only student that I have to reply back no less than 250 words(ORIGINAL WORK, N

PLEASE RESPOND THE FOLLOWING QUESTIONS NO LESS THEN 350 WORDS (ORIGINAL WORK, NO PLAGIARISM, 1 REFERENCE)

“Soft Skills Needed” Please respond to the following:

Watch the video below, and then answer the discussion question that follows at the end.

https://www.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/24290031/entry_id/1_ognjstue/embed/iframe?&flashvars[streamerType]=auto

Review the following list of soft skills competencies. Provide a description for the ones you consider to be the top three (3) that the brainpower comtemporary businesses need to be successful:

Soft Skills Competencies

1. Adaptability to changes

2. Creativity

3. Critical Thinking

4. Ethic and integrity

5.Leadership

6. Teamwork

7. Self-Confidence

8.

PLEASE RESPOND THE FOLLOWING QUESTIONS NO LESS THEN 350 WORDS (ORIGINAL WORK, NO PLAGIARISM, 1 REFERENCE)

“Soft Skills Needed” Please respond to the following:

Watch the video below, and then answer the discussion question that follows at the end.

https://www.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/24290031/entry_id/1_ognjstue/embed/iframe?&flashvars[streamerType]=auto

Review the following list of soft skills competencies. Provide a description for the ones you consider to be the top three (3) that the brainpower comtemporary businesses need to be successful:

Soft Skills Competencies

1. Adaptability to changes

2. Creativity

3. Critical Thinking

4. Ethic and integrity

5.Leadership

6. Teamwork

7. Self-Confidence

8. Valuing diversity and differences

PART 2 Please generate an answer for the discussion that I will provide via massage (this discussion is from a only student that I have to reply back no less than 250 words(ORIGINALWORK, N

PART 2 Please generate an answer for the discussion that I will provide via massage (this discussion is from a only student that I have to reply back no less than 250 words(ORIGINALWORK, N

Local poultry farm owners have expressed outrage at the measures, claiming that this was “overkill” as there was no evidence that the virus had spread.

Routine surveillance by the Agriculture, Fisheries and Conservation Department (AFCD) has detected the presence of low pathogenic avian influenza A (H7N9) in a chicken cloacal sample from the Cheung Sha Wan Temporary Wholesale Poultry Market in Hong Kong. No sick or dead chickens have yet been identified at the market or in any of the local or registered mainland farms supplying chickens to the wholesale market.

 

The AFCD was still tracing the source of the chicken. However, as measures to protect public health, the Food and Health Bureau has decided to cull all poultry in the market and to suspend local farms from dispatching poultry to the market for 21 days.

 

Local poultry farm owners have expressed outrage at the measures, claiming that this was “overkill” as there was no evidence that the virus had spread.

 

A local English newspaper has asked The University of Hong Kong’s School of Public Health to comment on the government’s measures against avian influenza. As an epidemiologist in the School, write a reply to the newspaper, describing the appropriate short-term and long-term public health actions that should be taken by the government

to prevent the spread of avian influenza in Hong Kong.

Analyze the section showing typical stock information and financial positions of companies.

 

 

Discuss the pros and cons of borrowing from friends and family for your business venture.

Must post first.

Discuss the pros and cons of borrowing from friends and family for your business venture.  Be sure to detail some of the complications of borrowing from “family” as opposed to traditional lending sources such as banks and credit unions.

 

Discussion 7: Newberry Comics

Research Newbury Comics online. This company operates in multiple states, but started off as a single store in Boston.  What were some of the cross-jurisdictional legal issues that arose?  How did the company handle complaints about products that were sold?  They did not have staff attorneys; as a result they utilized outside counsel on a retainer basis to address such issues as employment law, vendor, customer, and product issues. Discuss what they did wrong and what they could have improved upon.

 

Discussion 8: Hiring and Labor Practices

Search the internet to identify an organization that has faced legal challenges alleging non-compliance in hiring practices in one or more of the following: Americans with Disabilities Act, Affirmative Action, Age Discrimination, etc. Summarize the issues and current status of the case and discuss how, as a supervisory and hiring authority for the organization, you would have been instrumental in avoiding legal challenges. Cite the URL for the article so students can review.

Discussion 9: Ethics

After viewing the NBC Video: Goldman Sachs Gets Grilled, discuss whether or not Goldman Sachs followed ethical principles for its clients in dealing with the mortgage crisis and economic implications of their actions.  When reviewing the Ethical Principles for Entrepreneurs in Figure 12.6 of Chapter 12,  determine if Goldman Sachs follow these principles. Which ones did they violate?

 

Discussion 10: Franchise Opportunities

 

After reviewing the websites from the Learning Activities page for LP10 (#5) on franchise opportunities, summarize your insights and franchise research, and answer the following questions with a recap of your summary on the discussion board. Be sure to identify the franchise you researched in the discussion post.

Identify one franchise opportunity that you would consider, and answer the following questions:

  1. What attracts you to the idea of franchising?
  2. Are opportunities in franchising comparable to starting a business from scratch? What are the pros and cons?
  3. What are the long-term prospects for owning the franchise you researched? Can you make an equivalent amount of net income compared to starting your own business?

LP5 Assignment: Calculating Financial Ratios

Business is a numbers game, and survival in the marketplace depends on having the right numbers in black ink. It is necessary to compare your venture to other businesses in your industry by calculating key financial ratios. Review the financial ratios in Figure 8.10 in Chapter 8 of your text.

Go to BizStats by BizMiner and select “Financial Benchmark Reports” – Select “Sole Proprietorship” or “Corporation” or “S Corp” – Select your Industry (for example, Retail – food & beverage), then you will see various business statistics and financial ratios. Look at the Industry Financial Ratios for your industry at the bottom, and recap this specific information in a 1-2 page paper including the industry you chose.

Submit this assignment to your instructor via the dropbox “LP5 Assignment: Calculating Financial Ratios.” This assignment is worth 75 points.

*Note: The research compiled for this assignment will be utilized in a future class. Also, submit your assignment to the Locker. Go to My Home – My Tools – Locker – upload files

.

LP6 Assignment: Research SBA Programs

Directions: Write a one to two page paper researching SBA Loan programs at the Small Business Administration’s website. Also, contact the SBDC (Small Business Development Center) in your area to see what support services are offered for entrepreneurs as well as financing options through the SBA.

Submit this assignment to your instructor via the dropbox “LP6 Assignment: Research SBA Programs.” This assignment is worth 75 points.

 

LP7 Assignment: Family Business

Directions: Going into business with a family member makes up a major portion of new businesses launched every year. However, family businesses present unique challenges for start-ups. It is important to ensure you have established the best business entity and reviewed appropriate resources before forging into a family business venture.

Research in your own community those types of businesses that are family-owned. Categorize the most common business opportunity (e.g., car dealerships, restaurants, real estate firms, accounting firm, etc) in regard to industry and the legal form chosen for this business. Review the following websites on family businesses: Resources – Family Businesses.

Write a one to two page paper defining keys to success and considerations for building a family business. Also compare the choice of business entities and identify the best legal form for your business based on your research in the community.

Submit this assignment to your instructor via the dropbox “LP7 Assignment: Family Business.” This assignment is worth 75 points.

LP8 Assignment: Human Resource Policies

Directions: Even small businesses should develop personnel policies to cover hiring, firing, and managing employees. This manual can assist in avoiding legal trouble with employees as well.

A source that assists in the development of policies and procedures can be found at Nolo – Law for All sponsored by Nolo. Another source that allows you to develop policies using online software is located at HR Tools hosted by Insperity.

Also review the Business Owner’s Toolkit by BizFilings for information on policies regarding employees. (Go to People Who Work for You – review Recruiting and Hiring, Benefits, rules, motivating, disciplining, terminating.) Additional websites to review for Labor Law Compliance: Go to Resources – Human Resources: Labor Law Compliance. After reviewing these sources, prepare your policies in one to two pages that would address the following for your employees:

  • Guidelines regarding hiring practices including interviewing prospective employees
  • Background screening
  • How to apply labor law compliance in hiring practices

Submit this assignment to your instructor via the dropbox “LP8 Assignment: Human Resource Policies.” This assignment is worth 75 points.

 

LP9 Assignment: The Small Business Owner’s Tax Compliance

What are the laws when it comes to taxes? What forms do I have to fill out? The Internal Revenue Service publishes a “Tax Guide for Small Businesses” which can be reviewed at the IRS website. Make a list of any questions you might have.

Also review the websites at the Business Owner’s Toolkit by BizFilings (look at Controlling Your Taxes) and Internal Revenue Service’s Small Business Taxes & Management (IRS regulation updates).

Review the tax material provided in Chapter 12. Make a list of all tax forms you will need and print them out. Read through the IRS Small Business Tax Guide. Make a list of any questions you might have and any tax forms needed. Recap your findings in a one to two page paper addressing the necessity of good record keeping and compliance with tax regulations.

Submit this assignment to your instructor via the dropbox “LP9 Assignment: The Small Business Owner’s Tax Compliance.” This assignment is worth 75 points.

 

LP10 Assignment: ABC Sporting Goods

ABC Sporting Goods

Examining the asking price of a business includes reviewing all past records and assessing the future financial outlook for the business, the economy, and the industry. You are buying the future not the past.

Critical Assumptions for ABC Sporting Goods:

  • ABC Sporting Goods is a small business, operating as a corporation.
  • ABC has been in business for 15 years.
  • The owner draws a salary listed under officers’ compensation.
  • The store has been in the same location for the past seven years and has a Triple Net Lease (i.e. pay real estate taxes, building insurance, and maintenance).
  • Sales decreased slightly in the past two years, but the company has tried to maintain market share by lowering their prices. This has impacted both gross and net profit.
  • The owner wishes to sell his business and retire. The stress of running the business for the last 15 years, for 10 or 12 hours a day has begun to impact his health.
  • The owner feels that the business has a good reputation with many loyal customers.
  • He believes the business should be valued at $750,000.

Review attached spreadsheet for Financial Information on ABC Sporting Goods: Profit & Loss

Directions:

Part I. Complete the following ratio analysis for ABC sporting Goods.

Utilize:  BizStats at http://www.BizStats.com

Go to Industry Financials on the Blue Navigation Bar

Select – Corporations 249 not Sole Proprietorships 141

Select Retail Trade

Select Sporting good – Hobby book – Music

Calculate the following ratios: (Based on the last 3 year average)

  • Return on sales (net profit divided by gross revenues)
  • Return on assets
  • Return on net worth
  • Quick ratio
  • Current ratio
  • Inventory turnover (gross sales divided by inventory)
  • Assets to sales ratio
  • Total liabilities to net worth

Compare these ratios to those found in BizStats. Comment on any differences and how they impact the value of the business. Identify any significant trends in the business.

Part II. Estimate the business value using BizStats – Valuation Rule for Sporting Goods Stores at BizStats.

Under reports/valuation/valuation-rule-thumb.php

Adjust the business valuation based on your completed calculation and the ratio and trend analysis performed in step I.

Part III. Calculate the viability of purchasing the business based on the following parameters:

You can finance the business for 20% down with an interest rate of 5%, amortization over 20 years. Use the following formula:

Purchase price $100,000, down payment 20% or $20,000 which results in $80,000 being financed.

For $1,000 financed at 5%, the factor to calculate your monthly payment is .66x for every $100 borrowed. That equals $66/month or $792/year.

We now can calculate the free cash flow available to pay the loan amount. We can use the following formula:

Net Profit

+interest paid (use previous years amount from P&L)

+Depreciation and amortization

= Cash flow

For example, if we have $10,000 for our cash flow and our payments are $528 x 12 months = $6,336; then to calculate our DSC or debt service coverage ratio, we divide the Cash flow by the annual debt service or $10,000 / $6,336 =1.58x. If we borrowed $400,000 our monthly payment is $2,640 or $31,680 and if our cash flow is $100,000 then the DSC is 3.16x. Anything greater than 1.20 is considered to be adequate. Comment on the result.

Submit this assignment to your instructor via the dropbox “LP10 Assignment: ABC Spo

Analyze and determine which sector, public or private, has greater insight on the potential of cyber attacks..

Access the ACM Digital Library by following the steps below:

Students:

Download and read the following articles available in the ACM Digital Library:

Bernier, M., Chapman, I., Leblanc, S. P., & Partington, A. (2011). An overview of cyber-attack and computer network operations simulation. Proceedings from MMS ’11: Military Modeling & Simulation Symposium. Boston, MA.

Maughan, D. (2010, February). The need for a national cybersecurity research and development agenda. Communications of the ACM, 53(2), 29-31.

Write a four to five (4-5) page paper in which you:

  1. Identify at least three (3) benefits or key knowledge points that could be derived from using cyber-attack simulator systems and research, and suggest how this insight could assist in defining the needs for security within an organization.
  2. Analyze and determine which sector, public or private, has greater insight on the potential of cyberattacks. Justify your answer by citing at least three (3) examples.
  3. Suggest at least four (4) best practices that should be implemented when developing a cybersecurity strategy within a security enterprise. Then, evaluate the required roles and functions of Information Technology (IT) personnel that would be required to sustain these best practices.
  4. Describe the role of planning when developing a cybersecurity strategy and what key deliverables would ensure an effective implementation and transition. 
  5. Suggest how public-private partnerships can strengthen cybersecurity efforts and effectiveness in a:

a. Corporate environment

b. Regional level

c. National level

6. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality

         resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Evaluate the ethical concerns inherent in cybersecurity and how these concerns affect organizational policies.
  • Describe the corollary roles of security in an enterprise.
  • Describe best practices in cybersecurity.
  • Use technology and information resources to research issues in cybersecurity.
  • Write clearly and concisely about topics associated with cybersecurity using proper writing mechanics and technical style conventions.

Describe the role of planning when developing a cybersecurity strategy and what key deliverables would ensure an effective implementation and transition.

Access the ACM Digital Library by following the steps below:

Students:

Download and read the following articles available in the ACM Digital Library:

Bernier, M., Chapman, I., Leblanc, S. P., & Partington, A. (2011). An overview of cyber-attack and computer network operations simulation. Proceedings from MMS ’11: Military Modeling & Simulation Symposium. Boston, MA.

Maughan, D. (2010, February). The need for a national cybersecurity research and development agenda. Communications of the ACM, 53(2), 29-31.

Write a four to five (4-5) page paper in which you:

  1. Identify at least three (3) benefits or key knowledge points that could be derived from using cyber-attack simulator systems and research, and suggest how this insight could assist in defining the needs for security within an organization.
  2. Analyze and determine which sector, public or private, has greater insight on the potential of cyberattacks. Justify your answer by citing at least three (3) examples.
  3. Suggest at least four (4) best practices that should be implemented when developing a cybersecurity strategy within a security enterprise. Then, evaluate the required roles and functions of Information Technology (IT) personnel that would be required to sustain these best practices.
  4. Describe the role of planning when developing a cybersecurity strategy and what key deliverables would ensure an effective implementation and transition. 
  5. Suggest how public-private partnerships can strengthen cybersecurity efforts and effectiveness in a:

a. Corporate environment

b. Regional level

c. National level

6. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality

         resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Evaluate the ethical concerns inherent in cybersecurity and how these concerns affect organizational policies.
  • Describe the corollary roles of security in an enterprise.
  • Describe best practices in cybersecurity.
  • Use technology and information resources to research issues in cybersecurity.
  • Write clearly and concisely about topics associated with cybersecurity using proper writing mechanics and technical style conventions.

Identify at least three (3) benefits or key knowledge points that could be derived from using cyber-attack simulator systems and research, and suggest how this insight could assist in defining the needs for security within an organization.

Access the ACM Digital Library by following the steps below:

Students:

Download and read the following articles available in the ACM Digital Library:

Bernier, M., Chapman, I., Leblanc, S. P., & Partington, A. (2011). An overview of cyber-attack and computer network operations simulation. Proceedings from MMS ’11: Military Modeling & Simulation Symposium. Boston, MA.

Maughan, D. (2010, February). The need for a national cybersecurity research and development agenda. Communications of the ACM, 53(2), 29-31.

Write a four to five (4-5) page paper in which you:

  1. Identify at least three (3) benefits or key knowledge points that could be derived from using cyber-attack simulator systems and research, and suggest how this insight could assist in defining the needs for security within an organization.
  2. Analyze and determine which sector, public or private, has greater insight on the potential of cyberattacks. Justify your answer by citing at least three (3) examples.
  3. Suggest at least four (4) best practices that should be implemented when developing a cybersecurity strategy within a security enterprise. Then, evaluate the required roles and functions of Information Technology (IT) personnel that would be required to sustain these best practices.
  4. Describe the role of planning when developing a cybersecurity strategy and what key deliverables would ensure an effective implementation and transition. 
  5. Suggest how public-private partnerships can strengthen cybersecurity efforts and effectiveness in a:

a. Corporate environment

b. Regional level

c. National level

6. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality

         resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Evaluate the ethical concerns inherent in cybersecurity and how these concerns affect organizational policies.
  • Describe the corollary roles of security in an enterprise.
  • Describe best practices in cybersecurity.
  • Use technology and information resources to research issues in cybersecurity.
  • Write clearly and concisely about topics associated with cybersecurity using proper writing mechanics and technical style conventions.