Author: chris

rite a 1,050- to 1,400-word paper in which you do the following:

• Outline the various forms of an alternative dispute resolution (ADR).

• Develop an ADR clause that might be used by a Learning Team to resolve disagreements among members using one of the forms you discussed. This has to be an actual written clause.

• Identify all provisions and information necessary to enable the ADR to occur and function effectively.

The clause must be suitable for use by any Learning Team in any course of your program.

The clause must provide all information necessary to define which disputes are subject to an ADR.

Format your paper consistent with APA guidelines.

Access the Quiz 5 attachment and answer each of the four questions. This is an open book quiz.  The answer to each question must be 100-125 words.  Complete by the end of Topic 5.

 

Topic 5

 

1. Describe the difference between race and ethnicity.  What roles do race and social class continue to play in the United States?
2. Describe a discriminatory situation that you experienced or witnessed.  Identify the individual aspects of this discrimination.  Describe any institutionalized racism that you have observed or experienced.
3. What should society do to reduce the possibility of discrimination in the workplace?  What policies would you propose if you were the CEO?
4. What are the current cultural trends for the elderly?  How does your personal culture influence how you will address the aging issues of your parents?

You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center

In learning about BA, you have covered quite a few topics from the manager’s decision-making process to technology integration. The best way to pull all of this knowledge together is to create a BA implementation plan for a hypothetical organization. This is something you would do in a real-life scenario if you came across an organization that does not utilize BA; as a professional, you would create the plan and then present it to management.

Description of LASA

In this assignment, you will create a business analytics implementation plan. The plan will consist of explaining business analytics to management, addressing the advantages and disadvantages of business analytics, the challenges of utilizing business analytics, along with a backup plan in case management does not accept the first option.

Scenario

You have been hired as a business analyst for a well-known design firm. Currently, they utilize technology for their day-to-day operations but not to analyze data to help with making business decisions. Your task is to convince management that the usage of business analytics would be a great benefit to the business and it would help the business to make well-informed decisions and thus action plans that would align with the business’s strategic planning.

The firm currently has technology in place but does not have any connected systems. The databases are all independent of each other but they do utilize a client/server environment. The firm currently has one location and it is looking to add a second location in another part of the state, but is unsure as to whether it would be beneficial to the firm.

Instructions

Using the Argosy University online library resources and the Internet, research business analytics implementation plans. Select at least 4 scholarly sources for use in this assignment.

Write a proposal in which you explain the importance of using business analytics.

Objectives of proposals:

Describe the business and provide a summary of the business analytics they could apply to their business in multiple scenarios.

Describe the benefits and disadvantages of business analytics, as well as how the organization can be proactive in addressing any disadvantages. Include at least 3 benefits and disadvantages.

Address any challenges the organization may face using business analytics, as well as how the organization can be proactive in addressing the challenges. Be sure to address at least 3 challenges.

Propose three business analytic techniques. Compare them and discuss at least two benefits and disadvantages of each.

Create an implementation plan to integrate business analytics into your organization.

Create a backup proposal in case management does not approve your initial proposal. The backup proposal should have at least 3 changes different from the original plan.

Write the paper from the perspective that it will be presented to management of the firm and you are trying to persuade them to utilize business analytics for data-driven decision making.

The paper has to contain the following:

Cover Page

Table of Contents (auto-generated by MS Word)

Introduction

Implementation Plan (5–6 pages of content)

Conclusion

References

Utilize at least 4 scholarly sources in support of your recommendations.

Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in appropriate and accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.

Write a 10–12-page proposal in Word format. This page total should include the Cover Page, Table of Contents, Introduction, Implementation plan, Conclusion, and references. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.

LEG 505 Week 1 Discussion 1:  Federal Acquisition Regulation (FAR)

From the e-Activity, explain how each of the following legislative enactments is a foundation for government contract law and the federal acquisition process. Then discuss how knowledge of one of the Acts can help a manager make better decisions.

Armed Services Procurement Act of 1947 (ASPA), codified at 10 U.S.C. §§ 2301-2314

Federal Property and Administrative Services Act of 1949 (FPASA), codified in U.S.C. §§ 251-260

Competition in Contracting Act (CICA), codified in 41 U.S.C. 253

Discuss the key factors in each Act that demonstrates that the Acts are foundational components of government contract law and the federal acquisition process. Provide an example or scenario of each to support your response.

 

LEG 505 Week 1 Discussion 2:  The Role of the Contracting Officer

Take a position as to whether or not the role of a contracting officer, with the federal government, can be compared to a principal-agent relationship. Support your position.

Argue whether or not a government contracting officer should be held to the standards articulated by the Sarbanes–Oxley Act of 2002 (Pub.L. 107-204, 116 Stat. 745, enacted July 30, 2002). Support your position. As a manager, determine the best way to communicate the SOX Act adherence to a government contractor you would work with.

 

LEG 505 Week 2 Discussion 1:  Eliminating Wasteful Spending

From the e-Activity, assess the importance of each of the following factors in the effort to minimize wasteful spending in government contracting. Then select one and determine what managerial and / or organizational factor(s) would impede successful adoption of the change in operation and how you would mitigate it.

Organizational leadership

Policies and processes

Human capital

Information management

From Part 1 of this discussion, select which of these factors is the most important, and which is the least important. Provide a rationale for your selection. Compare and contrast the two factors you selected with regard to the effort to minimize wasteful spending in government contracting.

 

LEG 505 Week 2 Discussion 2: The Discretionary Function

Explain the discretionary function of a contracting officer and justify the associated immunity. Take a position on whether this concept should still be valued given the current government spending that has occurred in recent years. Support your position.

Analyze how government spending practices directly or indirectly affect the concept of discretionary function. Support your analysis.

 

LEG 505 Week 3 Discussion 1: Electronic Commerce

As electronic commerce has grown, the inevitable fallout from failed transactions and business relationships has resulted in a developing body of case law. Assess the practicality of using electronic commerce by federal agencies. Then identify a barrier that exists at within federal agencies that is not presented in free enterprise and discuss how this difference affects management. Support your answer.

Speculate on whether the government should be wary in relying on electronic commerce. Explain why or why not. Then present an argument that address how the concerns of e-commerce are paired against those of a corporation.

 

LEG 505 Week 3 Discussion 2: Whistleblower Protections

From the e-Activity, analyze the degree and form of protection a “whistleblower” can expect to receive after disclosing information to a member of Congress or an authorized official of an agency. Note: This refers to a situation where a substantial violation of law relating to contracts (including competition for negotiation of a contract) is suspected. Consider yourself to be the whistleblower and explain the factors you would weigh in your decision to take action.

Take a position on whether the concerns about whistleblower protections is a factor that inhibits one’s decision to come forward about a substantial violation of law relating to contracts (including competition for negotiation of a contract). Suggest at least one alternative that could alleviate such concerns.

 

LEG 505 Week 4 Discussion 1: Competitive Bidding and Long-Term Cost Savings

From the e-Activity, take a position on whether competitive bidding provides long-term cost savings when Medicare patients are being limited to the use of the lowest bidders for durable medical equipment. Support your position.

Elaborate on whether or not competitive bidding will remain a viable alternative when the Patient Protection and Affordable Care Act is fully implemented in 2014. Support your position. Discuss defining factors regarding the competitive bidding process and its survival or failure in the healthcare arena if Universal Health Care is implemented in 2014.

 

LEG 505 Week 4 Discussion 2: The Two-Step Process for Contract Interpretation

Analyze the benefit and the effectiveness of the two-step process for contract interpretation.  Provide an example to support your analysis. Then, recommend another step to the process and discuss how this additional process improves the interpretation process.

Analyze how the two-step process for contract interpretation enhances the government contracting process. Provide an example to support your analysis. Then, recommend another step to the process and discuss how this additional process improves the government contracting process.

 

LEG 505 Week 5 Discussion 1: Outsourcing and In-House Operations

Discuss what you would consider to be an inherently governmental function in the context of government contracting. Explain why there would be a preference as to outsourcing and in-house operations in the areas of materials acquisition planning, resource allocation planning, and materials flow control.

Outsourcing and in-house operations are interactive elements of materials acquisition planning, resource allocation planning, and materials flow control. Argue whether or not inherently government functions should be outsourced. Support your argument with example(s). Then, offer an alternative based on your position.

 

LEG 505 Week 5 Discussion 2: Market Research

Take a position on whether a government agency should be allowed extensive leeway in determining the methodology used to develop a market research plan in the acquisition and distribution of supplies and services. Provide a specific example of government spending that would support your position.

Analyze the importance and explain the value of a market research plan in the acquisition and distribution of supplies and services. Support your position with examples. Explain which aspect of the market research plan is likely to be the most valuable for those seeking to acquire a company.

 

LEG 505 Week 6 Discussion 1: Cost-Reimbursement Contracts

Under FAR Subpart 16.3, Cost Reimbursement Contracts are defined as a type of contract that permits payment of allowable incurred costs, to the extent prescribed in the contract. From the e-Activity, defend or refute the reasonableness in the use of this type of contract by government agencies. Based on your position, recommend a revision that would make use of the contract more reasonable.

Take a position on whether cost reimbursement contracts are necessary in government contracting to the extent they provide a means not available in other contract forms. Discuss under what circumstances you would consider the use of cost reimbursement contracts. Include an example to support your position.

 

LEG 505 Week 6 Discussion 2: Letter Contracts

Give your opinion on whether or not letter contracts should be considered valid in government contracting. Support your position.

Assess what types of contracts are acceptable in government contracting. Compare and contrast the various types and provide three examples that demonstrate their necessity and use.

 

LEG 505 Week 7 Discussion 1: Price Analysis versus Cost Analysis

Compare and contrast price analysis versus cost analysis, explain how they differ, and describe when it is appropriate to use price analysis versus cost analysis. Select one of the two methods and determine under what condition(s) it would not be appropriate for use. If you believe that the methods apply to any circumstance, justify your response.

Explain the importance of these two types of analysis in the context of government contracts. Provide an example of how each is clearly used.

 

LEG 505 Week 7 Discussion 2: Award Fee Contracts

From the e-Activity, discuss whether or not the agencies mentioned took any actions that reflected the suggestions provided by the Office of Management and Budget. If you think actions were taken, state what actions were taken and explain why those actions were taken. If you think no actions were taken, analyze why no action was taken and whether action should have been taken under the circumstances. Justify your response.

Discuss whether contractors provide better work with an award fee. Include in your discussion on whether or not they are incentivized by the better profit potential of an award-fee contract. Support your position with an example.

 

LEG 505 Week 8 Discussion 1: Excusable Delays

From the first e-Activity, identify the remedies of excusable delay. Analyze which remedies are appropriate and effective and which remedies are not. Justify your analysis. Then, select an ineffective remedy and make a recommendation to mitigate the associated issue(s).

From the first e-Activity, give your opinion as to whether any of the four transportation construction projects in the table would be able to legitimately rely on “excusable delay.” Explain the key reason why reliance on excusable delay in these cases would or should be considered legitimate.

 

LEG 505 Week 8 Discussion 2: Deepwater Program

From the second and third e-Activities, analyze whether the Coast Guard’s management and execution of the program was a cause or a symptom of the cost overruns and resulting delays of the Deepwater program. Support your position.

Identify and discuss the key factors that contributed to the cost overruns in the situation in Part 1 of this discussion. Suggest the strategies you would employ to avoid such cost overruns. Support your suggestion.

 

LEG 505 Week 9 Discussion 1: Contract Modifications

Give your opinion as to whether the procedures in government contracting provide a foolproof method of ensuring that all parties receive adequate notice of changes to a contract. Explain whether the contract modification methods available are effective in providing notice to all parties of a contract change.

Suggest alternative procedures that would be necessary and effective in providing notice of a contract change to all parties. Provide a rationale to support your suggestion.

 

LEG 505 Week 9 Discussion 2: Bilateral versus Unilateral Changes

Imagine you are administering a construction contract. The contracting officer informs you that there is a conflict over the interpretation of one of the architectural drawings / elements as displayed in the contract drawings. The contracting officer relates that no further work can be performed on the contract until the dispute is resolved. As the contract administrator, determine which modification type (bilateral or unilateral) should be used to suspend work until the dispute is resolved and explain why.

Compare and contrast bilateral modification and unilateral modification. Provide an example or scenario of each that clearly demonstrates how each modification type is used.

 

LEG 505 Week 10 Discussion 1: Protests, Disputes, and Appeals

From the first e-Activity, outline the requirements for the Court of Federal Claims to hear a complaint. Analyze why each element of the requirements is an independently critical component of a successful claim.

Evaluate the requirements for the Court of Federal Claims to hear a complaint and give your opinion on which requirements are justified, which are not, and which additional requirements would be advisable. Explain what, in your opinion, makes these requirements justifiable or not justifiable.

 

LEG 505 Week 10 Discussion 2: Contract Termination Liability Risk

From the second e-Activity, evaluate the recommendations the GAO makes to reinforce consistency in contract termination practices in terms of the recommendations’ effectiveness. Determine which recommendations will work best if properly implemented. Support your response.

Propose at least one alternative recommendation to reinforce consistency in contract termination practices. Provide a rationale for your recommendation.

 

LEG 505 Week 11 Discussion 1:  Looking Back

Considering everything you have learned in this course, discuss the single most surprising or interesting lesson learned. Explain what made it so.

Summarize everything you have learned in this course in 140 characters or less (something you could post on Twitter).

 

LEG 505 Week 11 Discussion 2: Looking Ahead

Identify the most important lesson learned and discuss how you will apply that lesson to your current (or future) legal career. Provide specific examples to support your response.

Reflect on what you have learned in this class and discuss how someone not involved in contract law could leverage the lessons learned in this class. Provide specific examples to support your response.

Week 1 Discussion 1: Duty to Rescue and Ethics

Please respond to the following: Analyze the key arguments for and against the imposition of a legal duty to rescue. Next, select a company with which you are familiar, and determine under what circumstances and to what extent a duty to rescue should be imposed within this company, from both ethical and legal perspectives. From the e-Activity, determine the ethical theory or theories (from Chapter 1 of the textbook) that best support(s) the B-corp concept. Support your response.

 

Week 1 Discussion 2: Corporate Governance and Social Responsibility

Please respond to the following: Evaluate the likelihood of traditional corporations using social responsibility as an effective competitive strategy. Specify at least one way that a company with which you are familiar can use (or has used) social responsibility as a competitive strategy in the marketing of its products / services, supply chain, charitable activities, strategic investments, or operations. Imagine a company’s profits decrease and the rank-and-file workers’ salaries are frozen. Take a position on whether or not the CEO has an ethical obligation to forego compensation. Support your response. Note: In formulating your response, consider the CEO’s stature as a leader.

 

Employment-at-Will and Whistleblowers

Please respond to the following: Analyze the duty of loyalty in whistleblower cases to determine to whom loyalty is owed and who shows the greater duty of loyalty. Support your analysis with specific examples. Then, suggest at least one change to an existing law. From the e-Activity, compare and contrast the key difference between Europe’s view of employment as a property right and America’s employment-at-will approach. Next, determine whether and how the United States might adopt laws that reflect work as a fundamental right. Support your response.

 

Week 2 Discussion 2: Freedom of Speech

Please respond to the following: Compare and contrast the key differences in freedom of speech protection for public and private employees. Describe a scenario in which a private employer could curtail speech, but a government employer could not. Reexamine the Citizens United decision in Chapter 1, and determine which of the following groups has the greatest free speech rights: corporations, public employees, or private employees. Provide a rationale for your determination

 

Week 3 Discussion 1: Employee Surveillance

Please respond to the following: Employers often want to find out if their workers are productive and loyal. Determine at least one limit that you would place upon a private employer’s rights to monitor the productivity and communications of employees at work. Support your response. Speculate whether employers should have more or fewer rights to monitor employee use of company equipment, such as laptops, tablets, and cell phones issued for out-of-office, potentially after-hours work. Suggest at least three methods for an employer to monitor its employees’ use of company equipments. Provide a rationale for your response.

 

Week 3 Discussion 2:  Privacy

Please respond to the following: From the first e-Activity, determine to what extent companies should be able to use employee data and dictate participation in wellness programs to control health insurance premiums. Select one specific policy from one of the companies that you researched which allows for the use of employee information in this manner, and argue for or against the policy from both company and employee perspectives. From the second e-Activity, analyze the key differences between Europe’s approach to privacy protection and that taken in the United States. Next, make at least one recommendation for the United States to consider regarding privacy protection.

 

Week 4 Discussion 1: The Civil Rights Act of 1964

Please respond to the following: Determine which class protected by Title VII of the Civil Rights Act of 1964 had the greatest impact on the workforce of the 20th century. Next, determine which class might have the greatest impact on the workforce of the 21st century. Support your positions. Assess the “sufficiently severe” standard that courts use in sexual harassment cases to determine whether a work environment is a hostile place for plaintiffs. Recommend at least two changes you think would improve the law as it relates to sexual harassment.

 

Week 4 Discussion 2: Work / Life Balance

Please respond to the following: From the e-Activity, select the top three European work / life balance practices that U.S. employees would prefer. Provide a rationale for your selection. From the e-Activity, select the single most significant European work / life balance practice that U.S. companies could most easily implement. Provide a specific scenario or example to support your response.

 

Week 5 Discussion 1: Health and Safety in the Workplace

Please respond to the following: Determine whether undocumented workers should be eligible for workers’ compensation in the United States. Be specific. Support your response. From the first e-Activity, analyze at least three ways in which how the Supreme Court balanced the interests of employers and employees, OSHA and the ADA, and determine whether or not you agree with the Supreme Court’s decision. Justify your response. Week 5

 

Discussion 2: Safety Concerns in the Global Economy

Please respond to the following: From the second e-Activity, determine at least three ways in which United States’ businesses can address the adverse effects of sweatshop labor practices. Provide one specific example of each way that you have just determined to support your response. Considering the effect of worker rights on global and developing economies, take a position on whether or not the United States government should regulate the global workforce of the United States corporations. Justify your response.

 

Week 6 Discussion 1: Environmental Responsibility

Please respond to the following: From the first e-Activity, determine two other costs that BP might have incurred. Give your opinion as to whether or not BP would have been better off had the company taken the necessary precautions to prevent or minimize an oil spill. Support your answers. Determine who is best prepared to take responsibility for addressing climate change issues – individuals, scientists, environmentalists, shareholders, corporations, governments, or some other entities. Explain your rationale.

Week 6 Discussion 2: Habitat and Property Rights

Please respond to the following: From the second e-Activity, determine whether the end result best supports the majority opinion or the minority opinion in Lucas. Then, recommend at least one way that Lucas could have been resolved in a more effective and efficient manner. Support your answer. Give your opinion on whether governments should be able to rezone and condemn residential land and displace homeowners in the process, in order to facilitate commercial development. Explain your rationale.

 

Week 7 Discussion 1: Marketing and Advertising

Please respond to the following: From the first e-Activity, compare and contrast the opinions in the Sorrell and Ayotte cases in terms of which court achieved the better result. Explain your rationale. Evaluate how effective the Federal Trade Commission (FTC) has been in protecting consumer privacy and targeting deceptive and unfair trade practices on the Internet. Support your opinion with specifics.

 

Week 7 Discussion 2: Marketing to Children

Please respond to the following: From the second e-Activity, discuss your reaction to the public service announcement (PSA) in relation to the marketing of junk food to children, with a focus on why this PSA is appropriate or inappropriate. Explain your rationale. Determine whether constraints should be placed on companies that partner with schools by providing resources via contests, scholarships, materials, educational programs, and so on. Support your response.

 

Week 8 Discussion 1: Product Safety Regulation

Please respond to the following: From the first e-Activity, analyze the current state of the government regulation of product safety to determine whether the referenced agencies are generally proactive or reactive. Provide one specific example of each agency to support your response. Compare and contrast the regulatory alternatives discussed in Chapter 8 of the text in terms of the efficiency and efficacy these alternatives might provide to businesses and consumers. Next, determine which solution is the most viable, considering the likelihood of support from business and government interests. Explain your rationale.

 

Week 8 Discussion 2: Tort Law

Please respond to the following: From the second e-Activity, analyze the key ways in which the Third Restatement of Torts treats defective design, and assess how the change from the Second Restatement will affect product liability cases in jurisdictions that adopt the third version. Then, give your opinion about whether the second or third approach is better. Provide specific examples to support your response. Evaluate whether you believe placing limits on punitive damages is appropriate. Explain your rationale.

 

Week 9 Discussion 1: Copyright Issues

Please respond to the following: From the first e-Activity, determine whether or not the Copyright Alert System will be effective. Explain your rationale. Determine whether or not existing “fair use” exceptions strike an appropriate balance between creators and users of the material. Provide two specific examples to support your response.

 

Week 9 Discussion 2: Global Intellectual Property Rights

Please respond to the following: From the second e-Activity, argue for or against the basic arguments behind the global intellectual property right cases that you found. Next, determine whether the courts made the correct decisions. Support your response. Determine the key legal and ethical issues surrounding the ability of pharmaceutical companies to patent and exploit plant-derived substances, and suggest at least one way in which a company might provide compensation besides direct / individual payments.

 

Week 10 Discussion 1: Underlying Causes

Please respond to the following: Analyze at least three underlying causes for the creation of the Sarbanes-Oxley Act. Next, rank the causes that you have analyzed from the most important to the least important to the creation of the Act. Explain your rationale. Determine three most important provisions of the Sarbanes-Oxley Act. Provide a scenario or example of each to justify why each provision that you determined is important.

 

Week 10 Discussion 2: Short- and Long- Run Impact

Please respond to the following: Evaluate the overall effectiveness of the Sarbanes-Oxley Act to date, and determine who has benefitted most from the passage of the act. Provide two specific examples to support your response. From the e-Activity, analyze how easy or difficult it may be for officers and managers of organizations to stay in strict compliance with SEC rules and for consumers, investors, and regulators to detect errors. Then, determine at least one action that CEOs and boards can take to improve compliance.

 

Week 11 Discussion 1: Looking Back

Please respond to the following: Looking back on all the lessons learned in this course, discuss the one that surprised or interested you the most. Explain what made it so surprising or interesting. Create a simile or metaphor that would help someone unfamiliar with this course understand the basic message behind the course. Please be as creative as you like.

 

Week 11 Discussion 2: Looking Ahead

Please respond to the following: Discuss what you have learned in this course that will help you in your current or future career. Thinking about the subjects addressed in this course, predict what will be the focus of this

The recent emphasis on ethics in government contracting requires contractors to avoid any conduct that even appears to be unethical. Imagine you are a former contracting officer (CO) turned contractor (you choose your area of expertise) and you just created a new contracting firm.

Write a four to five (4-5) page paper in which you:

 

1. Provide an explanation of the specific goods and / or services the new contracting firm will provide.
2. Evaluate the Raytheon Code of Ethics as to whether it is effective in avoiding any conduct that even appears to be unethical in the type of organization you selected for your product.
3. Determine the three (3) most critical clauses in the Raytheon document that aid the company’s avoidance of the appearance of impropriety.
4. Determine two (2) additional ethics provision that you would include in your company’s Code of Conduct document based on Raytheon Code of Ethics. Explain the rationale for the inclusion.
5. Analyze how your recommended clause sufficiently closes the gap on one (1) potential major ethical breach in the industry to which your product belongs.

1. (TCO 1) The _____ approach of going green is a good example of the firm’s social responsibility in addition to demonstrating the highest degree of environmental sensitivity.

 

2. (TCO 2) The Ford Motor Company sold an auto parts company because profitability was low. The main environmental dimension considered was

 

3. (TCO 3) The_____ approach of going green is a good example of the firm’s social responsibility in addition to demonstrating the highest degree of environmental sensitivity.

 

4. (TCO 4) Which of the following is usually the first type of international business in which a company gets involved?

 

5. (TCO 5) If Delta Airlines decides to buy a regional carrier, this would be an example of a(n) _____ plan.

 

6. (TCO 6) Identify the statement that is TRUE when comparing large and small businesses.

 

7. (TCO 1) Identify four skills that a manager needs in order to perform the job efficiently and effectively. Provide brief comments on each.

 

8. (TCO 2) Explain the differences among mergers, acquisitions, and alliances.
9. (TCO 3) Briefly explain the four different approaches to social responsibility that an organization can adopt.
10. (TCO 4) What are the connections between GATT and the WTO? Explain the role of the WTO.
11. (TCO 7) Briefly explain the situational influences on organizational design.
12. (TCO 4) Describe three environmental challenges of international management.
13. (TCO 5) Identify a company and write a brief SWOT analysis for that company.
14. (TCO 6) Briefly describe industries in which small businesses seem to be most effective and why this seems to be the case. In what area are small businesses least successful in comparison to large businesses?

 

1. (TCO B) Your company has developed a new educational electronic game. Your target market is 4-6 year old children. What research methods would you use to test this product concept? Choose at least three methods that you believe will provide valuable information, and describe your research strategy.

2. (TCO C) Michael Porter proposed a tool, the value chain, for identifying ways to create more value. According to the value chain model, every company is a combination of activities that are performed to design, produce, market, deliver, and support their products. Identify the types of activities that would create value within the organization. How can an organization use this tool? What makes this an effective approach?

3. (TCO H) Marketers recognize that the marketing of services is different than the marketing of a product because of the different characteristics that distinguish them from physical products. How do marketers communicate the value of services to consumers? How do they make these intangible services appear tangible to the consumer?

What are some marketing strategies that might be employed with services to ensure positive results? In your answer, provide an example of a service to which your strategies would be utilized.

4. (TCO D) Your company manufactures a quality line of home kitchen appliances, refrigerators, stoves, dishwashers, and so forth, and you are highly competitive with companies such GE, Frigidaire, KitchenAid, Whirlpool, LG, and others. The market is quite price sensitive.

You’ve just learned that your primary competitor has cut their prices to the consumer by 7%. What might be some reasons that would support their decision to make a price reduction? What should be your thoughtful reaction?

5. (TCO F) You are the Sales Manager for your company. Your sales team is one that, once they gain the initial sale, enjoys considerable repeat business. Sales reps are paid a base of $35K and their commission package can add as much as $49K a year (average). Top producers make as much as $65K a year in commission–along with their base pay, they make $100K.

Sales reps have not been aggressive in pursuing new business. They have become comfortable in making repeated sales calls on their existing customers “to be visible” and to handle any issues.

Your VP of Sales wants to see a 12% increase in NEW business next year. How might you structure the compensation plan to drive selling behaviors that would result in more effort being made to gain new business?

Page 2

1. (TCO E) As the marketing manager for the manufacturer of a new line of computer jump drives, what strategy would you use to get your channel members to promote your product? What is the difference between a Push marketing strategy and a Pull marketing strategy? Explain how you might use each of these strategies.

2. (TCO I) When a company chooses their distribution channels, they must keep in mind that each channel member must be given the opportunity to be profitable. The main elements in the “trade-relations mix” are Price policy, Conditions of sale, Distributors’ territorial rights, and Mutual services and responsibilities. Explain how these terms of doing business can affect the profitability of all channel members.

3. (TCO J) Discuss the importance of a company being seen by its public as “being ethical” in its marketing practices. What can a company do to ensure its marketers are practicing ethical marketing?

4. (TCO A) Now that you have completed the Final Draft of your Marketing Plan, were you to begin anew, what would you have done differently insofar as your efforts to segment your TARGET MARKET and your efforts to reach that TARGET MARKET via your promotional mix? What would you have done differently?

Be sure to refresh your instructor’s mind by providing one sentence that communicates what your Marketing Plan brought to market.

5. (TCO G) Sales Promotions offer consumers an incentive to buy. Name at least four different types of sales promotion tools, tell how you would use them, and provide an example of a type of product or service you would promote using this tool. Failure to provide all of the requested information will result in a loss of points.

My major is Complementary and Alternative Health.

 

Describe an issue from your current or intended future (health-related) work field that you believe needs to be researched in further depth. What research are you familiar with that has already been done on this topic? What additional research do you feel needs to be done? Create a specific research question that you might use to investigate this topic.

Visit the Emergency Management Agency Website for your county (or another US county you are familiar with). Research 2 mitigation strategies and 2 preparedness strategies that this counties emergency managers suggest in the event of a major disaster.

 

1. Briefly summarize the 2 mitigation strategies that you have researched. Next, evaluate the efficiency of the strategies in question if the disaster actually occured. Provide a rationale for your response.

 

2. Briefly summarize the 2 preparedness strategies that you have researched. Next, evaluate the efficiency of the strategies in question if the disaster actually accured. Provide a rationale for your response.