Author: chris

The Final Paper should demonstrate an understanding of the materials (texts, assignments, and discussions) covered in this course.

Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:

1. Describe the product you selected in terms of the four utilities of customer value.
2. Identify the product’s target market at home and in your stated foreign market.
3. Indicate the competition of the product category in both home and foreign markets.
4. Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market.
5. Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product.
6. Explain how you would develop, execute and measure a campaign for this product considering the four p’s (product, price, promotion, and place).
7. Discuss the U.S. and international ethical marketing considerations.

Writing the Final Paper

The Final Paper:

1. Must be eight to ten double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center.
2. Must include a title page with the following:
   1. Title of paper
   2. Student’s name
   3. Course name and number
   4. Instructor’s name
   5. Date submitted
3. Must begin with an introductory paragraph that has a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must end with a conclusion that reaffirms your thesis.
6. Must use at least five scholarly references beyond the course text.
7. Must document all sources in APA style.

Must include a separate reference page, formatted according to APA style

plagiarism free

Original work required %0 plagiarism.

 

Must submit on time

 

Write  four (4) page paper in which you:

 

• • Fully explain emotional intelligence, and give two (2) examples of the concept. Next, examine the concept of “emotional quotient” compared to traditional “intelligence quotient.”
  • Suggest two to three (2-3) reasons why leaders’ need emotional intelligence to manage today’s workforce. Speculate on at least two (2) possible consequences should a leader not possess emotional intelligence.
  • Explore the elements of emotional intelligence that leaders must be aware of to increase leadership effectiveness.
  • Recommend a strategy that the organization could undertake in order to improve the social skills of leaders within the organization and thereby positively influence their emotional intelligence. Support your recommendation with specific examples that illustrate why the strategy would be effective.
  • Use at least two (2) quality academic resources. Note: Wikipedia does not qualify as an academic resource, and neither do web-based blogs.
  • Format your assignment according to the following formatting requirements:

 

6. 1. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
   2. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
   3. Include a reference page. Citations and references must follow APA Annotated Bibliography format. The reference page is not included in the required page length.

China and India have demonstrated trends toward Western-style consumption over the last decade. Given the emphasis on the youth market in the U.S. over the last 60 years (since the baby boom), what can you suggest for marketers in these youth-oriented consumer economies (China and India)?

Guided Response:

• Describe the products (goods and services) that interest these youth markets.
• Compare and contrast the micro and macro-environmental forces that can influence the marketing strategies for these products (goods and services).
• Analyze the marketing strategies of these two countries and compare them with Western-based consumption marketers (e.g., US).
• Identify opportunities for U.S. companies might you foresee? Support your reasoning.

This assignment is designed to assess your critical thinking, problem solving, and communication skills.  Your paper will be graded for its clarity, relevance, coherence, logic, and depth.

Your paper must be two- to three- pages in length (not including a cover page and reference page) and be formatted in APA style. Your paper must demonstrate that you understand international influence and micro-environmental and macro-environmental influences on marketing strategy. You must use your textbook and at least two additional scholarly sources.

2 DISCUSSION QUESTIONS DUE TODAY

 

QUESTION 1

Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach.   Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors.  You must use the text and at least one additional scholarly source.

 

QUESTION 2

Read “Why Marketers Need To Stop Following Trends And Start Advancing Movements“. Local businesses and organizations transitioning to global markets might concern themselves with many conditions occurring in host foreign countries, including trend. The author identified three strategies that marketers should implement in regards to trend.

 

1. What are the three ideas?
2. Provide an example of a trendy condition in a local or global arena and how you would implement these

Assignment 1: Discussion Assignment

The discussion assignment provides a forum to discuss the relevant topics for this week based on the course competencies covered. For this assignment, there are two parts. Make sure to answer all questions for Part 1 and Part 2 by Wednesday, January 27, 2016. Provide a detailed response to the topic questions in the Discussion Area. For this assignment, post your responses directly in the Discussion Area. Do not use attached documents.

To support your work, make sure to utilize your course and text readings. When asked, also utilize outside sources. As in all assignments, make sure to cite your sources in your work and provide references for those citations utilizing APA format.

Start reviewing and responding to the postings of your classmates as early in the week as possible. Respond to at least two of your classmates. Participate in the discussion by asking a question, providing a statement of clarification, providing a point of view with a rationale, challenging an aspect of the discussion, or indicating a relationship between one or more lines of reasoning in the discussion. Complete your participation for this assignment by Sunday, January 31, 2016.

Part 1:

Marianne and Joe were discussing what they are most afraid of; Joe explained that he was really afraid of spiders and dark places. He said that when he was a child, he had been playing hide-and-seek with his friends. Joe hid in the corner of his basement. It was dark, and he didn’t notice that he had stepped into a large spider web. When he felt something crawling on his neck, he screamed and ran out of the basement. Marianne asked Joe if he ever goes into basements now. He replied that he does, but he always makes sure a light is on and that he brings a broom in case he needs to knock down any spider webs.

• Based on Joe’s explanation of his fears, do they meet the criteria for a phobia? Explain your rationale for your decision based on the diagnostic criteria for phobias.
• Describe the difference between common fears and a phobia.

Part 2:

In a given situation, when an individual is faced with a potentially harmful situation, they may react by confronting the threat, escaping from it, or freezing in place (fight-flight-freeze response). Fear is actually part of our normal response to certain life stressors. It subsides when the cause is no longer present. We often adapt improving our coping skills.

• Explain the difference between what was just described and a person whose behaviors would be considered dysfunctional or even related to an anxiety disorder.
• Go to the Centers for Disease Control and Prevention (CDC) website and review the available information on suicide (Google: CDC Suicide Prevention). Describe the current definition of suicide. Explain the difference between completed suicide, suicide attempts, and suicidal ideation. Describe the gender and age differences in suicide and suicide attempts.

Justify your answers with appropriate reasoning and research from your text and course readings. Comment on the postings of at least two peers, and provide an analysis of each peer’s postings while also suggesting specific additions or clarifications for improving the discussion question response.

Assignment 1: Discussion Assignment

The discussion assignment provides a forum to discuss the relevant topics for this week based on the course competencies covered. For this assignment, there are two parts. Make sure to answer all questions for Part 1 and Part 2 by Wednesday, January 27, 2016. Provide a detailed response to the topic questions in the Discussion Area. For this assignment, post your responses directly in the Discussion Area. Do not use attached documents.

To support your work, make sure to utilize your course and text readings. When asked, also utilize outside sources. As in all assignments, make sure to cite your sources in your work and provide references for those citations utilizing APA format.

Start reviewing and responding to the postings of your classmates as early in the week as possible. Respond to at least two of your classmates. Participate in the discussion by asking a question, providing a statement of clarification, providing a point of view with a rationale, challenging an aspect of the discussion, or indicating a relationship between one or more lines of reasoning in the discussion. Complete your participation for this assignment by Sunday, January 31, 2016.

Part 1:

Marianne and Joe were discussing what they are most afraid of; Joe explained that he was really afraid of spiders and dark places. He said that when he was a child, he had been playing hide-and-seek with his friends. Joe hid in the corner of his basement. It was dark, and he didn’t notice that he had stepped into a large spider web. When he felt something crawling on his neck, he screamed and ran out of the basement. Marianne asked Joe if he ever goes into basements now. He replied that he does, but he always makes sure a light is on and that he brings a broom in case he needs to knock down any spider webs.

• Based on Joe’s explanation of his fears, do they meet the criteria for a phobia? Explain your rationale for your decision based on the diagnostic criteria for phobias.
• Describe the difference between common fears and a phobia.

Part 2:

In a given situation, when an individual is faced with a potentially harmful situation, they may react by confronting the threat, escaping from it, or freezing in place (fight-flight-freeze response). Fear is actually part of our normal response to certain life stressors. It subsides when the cause is no longer present. We often adapt improving our coping skills.

• Explain the difference between what was just described and a person whose behaviors would be considered dysfunctional or even related to an anxiety disorder.
• Go to the Centers for Disease Control and Prevention (CDC) website and review the available information on suicide (Google: CDC Suicide Prevention). Describe the current definition of suicide. Explain the difference between completed suicide, suicide attempts, and suicidal ideation. Describe the gender and age differences in suicide and suicide attempts.

Justify your answers with appropriate reasoning and research from your text and course readings. Comment on the postings of at least two peers, and provide an analysis of each peer’s postings while also suggesting specific additions or clarifications for improving the discussion question response.

Scenario

You have decided to open a lemonade stand in your local neighborhood.  You have grand plans for this stand and expect to attract many customers.  In part I of this assignment, you will develop the basic premise of your new company.   Please answer the following questions, utilizing the textbook, to ensure you apply the lesson we have learned in the previous weeks.

–          Develop a creative name for your Lemonade Stand, and then explain why a name is important when you are considering branding options?

–          Create a Mission Statement for your Lemonade Stand (Chapter 7); then explain why a mission statement is important for any company?

–          You are very involved in your community; please outline your CSR plan (Chapter 4) for your business.

–          The textbook lists many different types of pricing strategies, please pick one of these and explain how you will deliver on this strategy with your stand. (Chapter 14)

–          Even though you only sell to local customers, you understand that you could package your lemonade and sell it online globally.   Evaluate whether or not the company should go global by creating an online presence and selling your lemonade online (Chapter 3).

 

Activity

You are to write roughly 500 words in answering all questions posted above for your Lemonade Stand.  (Please note:  you may list the questions in your paper and answer these in a step by step process, but the word count will only apply to your written words).

 

The paper needs to be written in an APA format and should have at least your textbook listed as a scholarly source in your bibliography.   Please view the APA tutorial in your syllabus for more on how to format your paper. Your paper should include a cover page and running header as stipulated by APA formatting.

 

This paper will be evaluated on how you apply the concepts that are detailed in the textbook to a practical idea.   In order to receive the highest grade, it is encouraged that you review the textbook and cite specific area of the text in your responses (taking care in citing these properly).  Additionally, while this is not an English class, grammar will account for a portion of your paper.  Please take care in writing a well develop response.

 

 

Note:  For this paper and other papers that you will write in college, please note that when you reference or cite a text, if you use words that are directly from a source, they must be in quotations and cited.   If you are just referencing them and have changed the words, a citation is all that is required.  One final point, when writing anything in college, you must adhere to the 80/20 rule: 80% of the papers should be in your own words, while 20% make up any citation

Due Week 4 and worth 240 points

In today’s technology environment, hackers present a substantial risk to a firm’s accounting or business system. As the result of these attacks, firms suffer huge losses, ranging from financial losses to losses in confidence by consumers, creditors, and suppliers. Firms may have made a significant investment in financial and non-financial resources to secure these systems.

For this assignment, research the Internet or Strayer databases and select a company whose database systems have been hacked.

Write a five to seven (5-7) page paper in which you:

1. Based on the information you researched, evaluate the level of responsibility of the company in terms of the effectiveness of the response to the security breach. Provide support for your rationale.
2. Imagine that the company that you researched uses a third-party accounting system. Assess the level of responsibility of the software provider to both the business and its clients. Provide support for your rationale.
3. Create an argument for additional regulation as a preventative measure against businesses being hacked. Provide support for your argument.
4. Provide at least three (3) recommendations for businesses to secure their systems and assets from hackers. Provide support for your recommendation.
5. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

 

• Examine control and security concepts related to accounting information systems to ensure data integrity and safety.
• Use technology and information resources to research issues in accounting information systems.
• Write clearly and concisely about accounting information systems using proper writing mechanics.

Using the same scenario from Assignment 1, as the Vice President of Human Resources, you must create a memorandum to the CEO on the issues you discovered from the research. This memorandum serves as your communication to share the discovered problems and request permission to continue researching future solutions.

Write a one to two (1-2) page memorandum in which you:

1. Identify the issue(s) you discovered in the organization’s mystification from individual learning to the organizational learning using the examples that you provided in Assignment 1.
2. Elaborate on the significant barriers that you discovered impact the process of learning within the organization’s culture. Provide a brief description of the selected OLM (e.g., Off-line/Internal, On-line/Internal, Off-line/External or On-line/External) that will be most suitable for this transition. Justify the selection.
3. Suggest two (2) actions that management can take in order to raise the level of trust as part of their strategy to create psychological safety. Justify your suggestions.
4. Use Microsoft Word or other equivalent software to select a memorandum template for this supporting document, or use the template located here.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Examine the processes of how organizations learn and organizational barriers that impact the process.
• Examine the concepts of personal mastery and mental models and their related importance in a learning organization.
• Use technology and information resources to research issues in developing a learning organization.
• Write clearly and concisely about developing a learning organization using proper writing mechanic.

In the Working Ahead section in Modules 1, 2, and 3, you were informed to collect items to be recycled and log a journal of these items. You were also instructed to select either Module 2 or Module 3 to collect these items.

Your assignment in this module is to submit your weeklong Recycling Journal, along with an analysis of your recycling efforts and an examination of the recycling process.

Be sure to examine what you have recycled in your chosen week and estimate how many grocery sacks of material you recycled—try to estimate the size. Results showing who recycled the most material will be posted by your facilitator in Module 5.

For this assignment, complete the following:

Part 1

Review your Recycling Journal for the week you selected. Write a report that covers the next two parts of this assignment.

Part 2

Based on what you identified as recyclable in one week and using this data, estimate how much garbage your entire locality or city could prevent sending to the landfill. Include the following:

• What is the total population of your community? You may use reliable Internet resources to identify this information.
• If everyone in your community recycled as much trash as you did for one week, how much garbage could your area recycle? To calculate this number, you can use your number and multiply it by the number of people in your community.
• How much trash could your community save in a year? To calculate this number, multiply the weekly estimate for your community by the number of weeks in a year.
• Do you think your community recycles enough? How can the US Government place more importance on recycling?

Part 3

Examine the process of recycling. Include the following:

• Explain how recycled material is reused.
• Describe what happens to recycled cans, bottles, and newspapers after they go to the recycling bin.
• Examine the impact you have on creating renewed resources from these recycled items.

Support your statements with appropriate examples and scholarly references.