Author: chris

Due Week 6 and worth 100 points

This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assignment.

For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.

For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.

Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent)

Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:

1. Define your company’s target market.
   • Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
   • Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description). Click here for help accessing a specific page number in your eBook.
     • Hints: At American FactFinder (http://census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). Check Chapter 2 of Successful Business Plan for more research sources.
2. Assess your company’s market competition.
   • Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
   • Defend your strategy to successfully compete against market leaders in your segment.
     • Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.
   • Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).
     • Hints: Every business faces competition and the non-alcoholic beverage market is an especially crowded market.

3. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).
   • • Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.
4. Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.
   • • Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include: sampling in grocery stores, building a following on social media, sponsoring events, exhibiting at trade shows attended by retailers, and so on. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.
   • • Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com). You can exhibit or network at these shows.

5. Format your assignment according to these formatting requirements:

Section 2: Marketing Budget (MS Excel worksheets template)

Section 2 uses the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Use the “Business Plan Financials Guide” (see: Course Required Files in Week 1) to support your development of the Marketing Budget.

6. Complete the Marketing Budget worksheet for your company.
   • • Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals.
     • Hints: When filling out the “Marketing Budget” worksheet in the Excel spreadsheet:
       • Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the Business Plan Financials.
       • Leave the number at zero (0) for any marketing vehicles you do not intend to use.
       • Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will have cost of advertising and that should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and will most likely pay for ads on that site.
       • Do NOT leave the “Marketing Budget” blank, assuming you will not have any marketing costs.

The specific course learning outcomes associated with this assignment are:

• Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities.
• Analyze competitive positions including foreign market entry and the resulting impact on business strategy.
• Use technology and information resources to research issues in strategic management.
• Write clearly and concisely about strategic management using proper writing mechanics.

Write 4 pages paper on the doctrine that President Kennedy used. Your research must include at least four (4) credible sources.

President Kennedy (1961-1963) the Doctrine: “Respond flexibly to communist expansion, especially to guerrilla warfare.”

Your paper must address the following:

1. Summarize a situation that required U.S. diplomatic efforts during the president’s time in office.
2. Explicate the diplomatic doctrine the president followed, with reference to specific actions or events that occurred.
3. Describe the effects of these diplomatic efforts for the U.S. and other countries.
4. Assess, in conclusion, the advantages and disadvantages of the particular doctrine that was followed.
5. Cite at least four (4) reputable sources in addition to the textbook, not including Wikipedia, encyclopedias

Explain the difference between direct and representational democracy. Include arguments for and against direct and representational democracy.

2. Describe the major provisions that most state constitutions contain.

3. Using examples, discuss how the initiative device affects state politics.

4.Contrast the differences between liberal and conservative ideology in the states. Please include examples.

All questions must be in APA format, and at least 200 words in length excluding references.

Your Final Paper should include a problem statement or description of the social problem you have selected, a discussion of the scope and consequences of the problem, and an assessment of society’s responses to the problem (including public policies and other less formal responses). Papers should also present a clearly reasoned alternative that is supported by scholarly research.

While the following example can be modified to suit your needs, using this outline as a guide will likely result in a high quality final paper:

1. Title
2. Describe the social problem.
3. Explain why this problem qualifies as a social problem.
4. Indicate the sociological theory or theories that may explain this social problem.
5. Discuss the individual and social implications of this problem. Your discussion of implications should be supported by accurate research data.
6. Summarize what social science experts have to say about this social problem. Are their conclusions methodologically sound?
7. Explain what we, as a society, have done about this problem, considering public policies and other less formal responses.
8. Explain how well societal efforts to solve the social problem are working.
9. Describe an alternative.
10. Discuss why the alternative is, or can be, an effective response to the problem. Remember to consider negative consequences of the alternative response.
11. Conclude with reflections and thoughts about your chosen social problem.
12. References

Writing the Final Paper

The Final Paper:

1. Must be five to seven double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center.
2. Must include a title page with the following:
   1. Title of paper
   2. Student’s name
   3. Course name and number
   4. Instructor’s name
   5. Date submitted
3. Must begin with an introductory paragraph that has a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must end with a conclusion that reaffirms your thesis.
6. Must use at least five scholarly resources, including a minimum of three from the Ashford Online Library.
7. Must document all sources in APA style, as outlined in the Ashford Writing Center.
8. Must include a separate reference page, formatted according to APA style as outlined in the Ashford

The purpose of this assignment is to apply the motivation and job satisfaction theories to a specific situation.

ANSWER THE FOLLOWING QUESTIONS BELOW THOROUGHLY IN A THREE DOUBLE SPACED PAGE ASSIGNMENT.

Describe the theories and key assumptions on what motivates people or makes them satisfied. Apply one of the theories to a specific situation related to motivation you have witnessed or experienced professionally. In your paper

1. Define each of the following major motivation and job satisfaction theories: need theories, individual differences, cognitive theories, situational theories, and job satisfaction. 

2. Describe a specific situation in the workplace related to motivation and job satisfaction from your own professional experience and apply one of the theories to the situation. 

3. Discuss how useful this theory is in explaining the lack of effort or the high performance of employees. 

Provide examples of the advantages and disadvantages of this particular theory in explaining employee motivation or job satisfaction. 

THIS PAPER IS DUE 8 HOURS FROM NOW THE SOONER THE BETTER NO LATE WORK NO PLAGIARISM AND USE PROPER WRITING SENTENCING/PRONUNCIATIONS ALSO..

Your paper should be three  double spaced pages in length excluding the title and reference pages). Your paper must be formatted according to APA style, and it must include citations fron at least three scholarly

The purpose of this assignment is to apply the motivation and job satisfaction theories to a specific situation.

ANSWER THE FOLLOWING QUESTIONS BELOW THOROUGHLY IN A THREE DOUBLE SPACED PAGE ASSIGNMENT.

Describe the theories and key assumptions on what motivates people or makes them satisfied. Apply one of the theories to a specific situation related to motivation you have witnessed or experienced professionally. In your paper

1. Define each of the following major motivation and job satisfaction theories: need theories, individual differences, cognitive theories, situational theories, and job satisfaction. 

2. Describe a specific situation in the workplace related to motivation and job satisfaction from your own professional experience and apply one of the theories to the situation. 

3. Discuss how useful this theory is in explaining the lack of effort or the high performance of employees. 

Provide examples of the advantages and disadvantages of this particular theory in explaining employee motivation or job satisfaction. 

THIS PAPER IS DUE 8 HOURS FROM NOW THE SOONER THE BETTER NO LATE WORK NO PLAGIARISM AND USE PROPER WRITING SENTENCING/PRONUNCIATIONS ALSO..

Your paper should be three  double spaced pages in length excluding the title and reference pages). Your paper must be formatted according to APA style, and it must include citations fron at least three scholarly sources from a proquest database preferably scholarly articles….

Identify a list of twenty significant cultural developments from the past. Write 8–10 pages in which you evaluate the developments’ significance in history and to your everyday life.

For this assessment, complete the following:

• Compile a list of twenty significant cultural developments from the past. You may use the Personal Significance activities (linked in the Resources under the Capella Multimedia heading) to help assemble this list:
  • Describe the cultural developments you noted and then evaluate their application to modern life.
  • Notice any compelling themes here. Are there any common themes or persistent forms of expression, or especially vital historical periods among your choices? Think about what the items you selected say about who you are and what gives your life meaning.
• Consider how these developments impact your everyday life in a personal way. The cultural background of humanities disciplines provide some structure, of course, but what really matters are your own feelings, perceptions, thoughts, and decisions.
  • How does an understanding of the humanities impact your life?
  • How do you integrate the philosophical, religious, and aesthetic values of the humanities into daily living?

This essay will be an intensely personal one; make it a worthwhile exercise.

Additional Requirements

• Written communication: Should be free of errors that detract from the overall message.
• APA formatting: Your paper should be formatted according to APA (6th edition) style and formatting.
• Length: 8–10 typed and double-spaced pages.
• Font and font size: Times New Roman, 12 point.

Write a one to two page paper exploring the use of the defense “insanity.” Please use one (or more) of the following examples for you analysis, and be sure to use appropriate APA formatting and citations:

• John Hinkley
• Lorena Bobbitt
• Jonathan Schmitz

In 3-4 pages, discuss public interest, administrative responsibility and some of the recent ethical obligations confronting public administrators in their day to day decision making. Also examine the recent trend in privatizing government functions and discuss if it posses any dilemma for the attainment of public interest. Be sure to use relevant examples to illustrate your point.

Questions for Case study 11

1. Identify and discuss the public service culture present in the case and explain why Wise argue that public service motivation is found more in the government than in private sector.
2. Discuss if the Healy’s motivation for accepting the Red Cross presidency is in line with the public service motives?
3. Discuss what the case study indicates about the modern complexities of professional personnel in the public setting?
4. Does the Wise reading offer some specific answers to contemporary problems of public personnel motivation? If so, how?

Write a 700- to 1,050-word executive summary in Microsoft® Word in the third person voice in which you analyze the case by addressing the following:

• Defend against or support the position of the plaintiff.
• Discuss if the plaintiff’s injury was caused due to her own negligence or the defendant’s negligence.
• As the Human Resources Director, recommend an ethical resolution to this case to the legal department and senior management.

Format the summary consistent with APA guidelines.

Use at least a minimum of three in-text citation sources within the summary. The sources must be identified in your APA correctly formatted References page.

Case study for paper ****

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In this civil action filed pro se, plaintiff Ersaline Edwards sues for $1 million in monetary damages, claiming that the defendants violated the Constitution and federal law in refusing to pay her medical bills for an injury she sustained while qualifying for a job with the District of Columbia Department of Corrections (“DCDC”). She sues DCDC Director Odie Washington and Unknown Members of the D.C. Department of Corrections, “[i]ndividually and in their official capacity[.]”

Ms. Edwards alleges the following. In 2007, she “was called to begin qualification training [to become] a [DCDC] correctional officer.” She signed, among other papers, a document entitled “INFORMED CONSENT: LIABILITY RELEASE FORM.” Id. (capitalization in original). In August 2007, “during her training and qualification” to become a DCDC correctional officer, Ms. Edwards was “assigned to run down a flight of stairs in one of the old D.C. General Hospital Buildings. While running . . . [she] [lost] her balance and grabbed the railing on the side of the steps.” Because the railing was wet, Ms. Edwards “was unable to sustain her grip” and fell down the step. She “was in excruciating pain” and could not get up.

The D.C. Fire Department Rescue Squad was called and transported Ms. Edwards to Greater Southeast Community Hospital where she was told following an x-ray “that both bones in her leg were broken.” They gave [Ms. Edwards] some medication, strapped her leg[,] gave her some crutches[,] told her to make an appointment for a doctor in four or five days [and] then released [her].” The following day, when the pain had not subsided, Ms. Edwards’s father and brother took her to the emergency room at Prince George’s Community Hospital but, because the emergency room was “severely overcrowded,” they left and went to Georgetown University Hospital. The doctors at Georgetown performed an operation, “thereby putting [Ms. Edwards’s] broken bones back together[,]” and released her. Ms. Edwards “later received a bill from the D.C. fire and EMS Department [for] $268.00 . . . a bill from the Greater Southeast Community Hospital for $315.00 and $1405.00 [and] a bill from Georgetown University Hospital for $37,310.00. She “sought the defendants and their agents to pay her hospital and emergency Ambulance bills,” but they refused to do so.

She asserts that the defendants deprived her of due process and equal protection of the laws and violated the Occupational Safety and Health Act (“OSHA”).

Ms. Edwards claims that Defendants deprived her “of a safe and healthy [work] environment” by “knowingly, intentionally and with malicious intent” failing to “adequately secur[e] the railing against moister [sic]” and that they, with the same intent, deprived her of “just compensation, due process and equal protection of the laws by failing to pay her medical bills, and compensating her for labor and injury for being hurt on their job and premises.” She further claims constitutional violations based on Defendants’ “training . . . in a shutdown possible [sic] condemned building and failing to insure her for potential injuries” and faults the District for “not compelling any other law enforcement agency with the Government to sign the same agreement that plaintiff was compelled to sign.” Ms. Edwards’s facts do not identify any rights secured by the Constitution, and the OSHA does not create a private cause of action.

The claim is quickly resolved because Ms. Edwards released the District from all liability arising from her “participation in the physical fitness examination” when she signed, in the presence of two witnesses, the liability release form.

The District of Columbia recognizes “prospective liability waivers for claims of negligent conduct” as long as the waiver is reasonably unambiguous and clear. By signing the single-page, two-paragraph consent form prominently captioned “INFORMED CONSENT: LIABILITY RELEASE FORM,” Ms. Edwards acknowledged and “agree[d] to accept” that she would undergo a

For the foregoing reasons, the Court grants Defendant’s motion to dismiss. A separate Order dismissing the complaint in its entirety accompanies this Memorandum Opinion.

After the Civil War, the United States became a much more industrialized society. Between 1865 and 1920, industrialization improved American life in many ways. However, industrialization also created problems for American society. Consider events that took place after the Civil War and discuss ways that industrialization affected the U.S. between 1865 and 1920.

You have already developed a thesis statement and developed an outline in which you identify three main points relevant to your topic. Now you will develop the final paper in which you explore your main points in detail.

Write a three to five (3-5) page paper in which you:

1. Introduce your paper with your previously crafted thesis statement.
2. Discuss three (3) major aspects of industrialization between 1865 and 1920.  In your response, consider society, the economy, and politics.
3. Identify three (3) specific groups that were affected by industrialization and provide two examples for each group describing how the group was affected. (Consider issues such as race, ethnicity, gender, child labor, etc.)
4. Summarize how industrialization affected the life of the average working American during this period. Use specific examples and details.
5. Use at least three (3) academic references besides or in addition to the textbook. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA style or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Identify and discuss the different ways that the heritage of slavery, the Civil War, the Reconstruction, and segregation have shaped America’s history.
• Summarize and discuss the ways that formal policies of government have influenced the direction of historical and social development in the United States.
• Recognize the major turning points in American history since the Civil War.
• Use technology and information resources to research issues in contemporary U.S. history.
• Write clearly and concisely about contemporary U.S. history using proper writing mech