Applying Typography, Layout and Design Strategies to a Text.

This week we’ve explored how professional and technical writers can use design, layout, and typography strategies to make documents easy to read and useful for their audience.

For this week’s Concept Worksheet, you’ll apply these strategies to an existing text with the end goal of making it more readable, clear, and useful for a non-specialist audience.

This worksheet is similar to the Audience Adaptation Assignment you completed in Week 3, but the focus in that assignment was on adapting the language for non-specialists. The focus here is entirely on strategies for layout, design, formatting, and typography.

Using the understanding you’ve gained from Chapters 4.3-4.5 of our textbook, apply three or more of the following strategies to the text below:

Headings
Lists
Figures
Notices
Tables
Highlighting
Margins, indentation, and alignment
Fonts and color
Last, write an explanation of at least 200 words explaining what changes you made to the text and how you think those changes might benefit a non-specialist audience. Your document should be 12pt, Times New Roman font, 1-inch margins, and double spaced.

Text: What Causes Sleep? There are two internal biological mechanisms that work together to regulate wakefulness and sleep referred to as circadian rhythms and sleep-wake homeostasis. Circadian rhythms direct a wide variety of body functions including wakefulness, core temperature, metabolism, and the release of hormones. They control the timing of sleep, causing a person to feel sleepy at night and creating a tendency to wake in the morning without an alarm. Circadian rhythms are based roughly on a 24-hour clock and use environmental cues, such as light and temperature to determine the time of day.

Sleep-wake homeostasis keeps track of a person’s need for sleep. A pressure to sleep builds with every hour that a person is awake, reaching a peak in the evening when most people fall asleep. The homeostatic sleep drive also regulates sleep intensity, causing a person to sleep longer and more deeply after a period of sleep deprivation. Adenosine is linked to this drive for sleep. While awake, the level of adenosine in the brain continues to rise, with increased levels signaling a shift toward sleep. While sleeping, the body breaks down adenosine. When it gets dark, the body also releases a hormone called melatonin. Melatonin signals the body that it’s time to prepare for sleep and creates a feeling of drowsiness. The amount of melatonin in the bloodstream peaks as the evening wears on. A third hormone, cortisol, is released in the early morning hours and naturally prepares the body to wake up.

Factors that influence a person’s sleep and wakefulness include medical conditions, medications, stress, sleep environment, and foods and fluids consumed, but the greatest influence is exposure to light. Specialized cells in the retina process light and provide messages to the brain to align the body clock with periods of day or night. Exposure to bright artificial light in the late evening can disrupt this process, making it hard to fall asleep. Examples of bright artificial light include the light from a TV screen, computer, or smartphone. Exposure to light can also make it difficult to return to sleep after being awakened.

Night shift workers often have trouble falling asleep when they go to bed and may have trouble staying awake at work because their natural circadian rhythm and sleep-wake cycle are disrupted. Jet lag also disrupts circadian rhythms. When flying to a different time zone, a mismatch is created between a person’s internal clock and the actual time of day.

The rhythm and timing of the body clock change with age. For example, teenagers fall asleep later at night than younger children and adults because melatonin is released and peaks later in the 24-hour cycle for teens. As a result, it’s natural for many teens to prefer later bedtimes at night and sleep later in the morning than adults.

Individuals also need more sleep early in life, when they’re growing and developing. For example, newborns may sleep more than 16 hours a day, and preschool-aged children need to take naps. Young children tend to sleep more in the early evening, whereas older adults tend to go to bed earlier and wake up earlier.

Sleep Phases and Stages. When sleeping, individuals cycle through two phases of sleep: rapid eye movement (REM) and non-REM sleep. A full sleep cycle takes 80 to 100 minutes to complete, and most people typically cycle through four to six cycles per night. It is common to wake up briefly between cycles.

Restoration takes place mostly during slow wave, non-REM sleep, during which the body’s temperature, heart rate, and brain oxygen consumption decrease. Brain activity decreases, so this stage is also referred to as slow-wave sleep and is observed during sleep studies. Non-REM sleep has these three stages:

Stage 1: The transition between wakefulness and sleep. Stage 2: The initiation of the sleep phase. Stage 3: The deep sleep or slow-wave sleep stage is based on a pattern that appears during measurements of brain activity. Individuals spend the most amount of sleep time in this stage during the early part of the night. (Note that the previously considered 4th stage of non-REM sleep is now included within Stage 3).

During REM sleep, a person’s heart rate and respiratory rate increase. Eyes twitch as they rapidly move back and forth, and the brain is active. Brain activity measured during REM sleep is similar to activity during waking hours. Dreaming occurs during REM sleep, and muscles normally become limp to prevent acting out one’s dreams. People typically experience more REM sleep as the night progresses. However, hot and cold environments can affect a person’s REM sleep because the body does not regulate temperature well during REM sleep.

The patterns and types of sleep change as people mature. For example, newborns spend more time in REM sleep. The amount of slow-wave sleep peaks in early childhood and then drops sharply in the teenage years. Slow-wave sleep continues to decrease through adulthood, and older people may not have any slow-wave sleep at all.

Why Is sleep important? Sleep plays a vital role in good health and well-being. Getting enough quality sleep at the right times protects mental health and physical health. Lack of sleep affects daytime performance, quality of life, and safety. The way a person feels while awake depends on what happens while they are sleeping. During sleep, the body is working to support healthy brain function and maintain physical health. In children and teens, sleep also helps support growth and development.

Healthy Brain Function and Emotional Well-Being. Sleep helps the brain work properly. While sleeping, the brain is forming new pathways to help a person learn and remember information. Studies show that a good night’s sleep improves learning and problem-solving skills. Sleep also helps a person pay attention, make decisions, and be creative. Conversely, sleep deficiency alters activity in some parts of the brain, causing difficulty in making decisions, solving problems, controlling emotions and behavior, and coping with change. Sleep deficiency has also been linked to depression, suicide, and risk-taking behavior.

Physical Health. Sleep also plays an important role in physical health. For example, sleep is involved in healing and repairing the heart and blood vessels. Ongoing sleep deficiency is linked to an increased risk of heart disease, kidney disease, high blood pressure, diabetes, and stroke. Sleep helps maintain a healthy balance of the hormones that cause hunger (ghrelin) or a feeling of fullness (leptin). When a person doesn’t get enough sleep, the level of ghrelin increases and the level of leptin decreases, causing a person to feel hungry when sleep deprived. The way the body responds to insulin is also affected, causing increased blood sugar.

Sleep supports healthy growth and development. Deep sleep triggers the body to release hormones that promote normal growth in children and teens. These hormones also boost muscle mass and help repair cells and tissues.

-Text adapted from Nursing Fundamentals under a Creative Commons Attribution 4.0 International License,Links to an external site. which allows remixing, transforming, and building upon the original.

Reference

Open Resources for Nursing (Open RN). (n.d.). Sleep and Rest, Basic Concepts. In K. Ernstmeyer & E. Christman (Eds.), Nursing Fundamentals. Chippewa Valley Technical College. to an external site.

During this film, Patagonia’s founder Yvon Chouinard said “Traditional advertising, I think, is finished,” Patagonia’s founder Yvon Chouinard, do you believe traditional advertising is dead? Explain your answer in detail.

During this film, Patagonia’s founder Yvon Chouinard said “Traditional advertising, I think, is finished,” Patagonia’s founder Yvon Chouinard, do you believe traditional advertising is dead? Explain your answer in detail.

film link: https://vimeo.com/703916971/14fb6b3e4e?share=copy

Conduct a job search for openings and find a job you could reasonably see yourself applying to, either now or after you have earned your degree.

Conduct a job search for openings and find a job you could reasonably see yourself applying to, either now or after you have earned your degree. Feel free to use the job posting you found for this week’s discussion and the research you conducted into the organization. Or choose a new job posting.

Assemble the following in a single document:

Page 1: A screenshot of the job posting and a link to the job posting online.

Page 2: A single-page job application letter, formatted according to the guidelines for business correspondence in this week’s reading, and specifically tailored to the job and employer you’ve chosen.

Page 3: Your resume, tailored for the job and the employer. (You may adapt this from your existing resume if you have one)

Page 4: A 200-word reflection on your job package, addressing the following:

How did you tailor your application letter and resume to this job and employer? Be specific and detailed in your response.
How satisfied are you with your two documents? Do you still see any room for improvement?
What did you find most challenging about this assignment?

Describe at least one additional conclusion or recommendation that follows the results of the study.

For this Performance Task, you will critically evaluate a research article focusing on the conclusion,

Instructions
To complete this Assessment, do the following:

Be sure to adhere to the indicated assignment length.
Download the School of Nursing Writing Template available here.
Before submitting your Assessment, carefully review the rubric. This is the same rubric the SME will use to evaluate your submission and it provides detailed criteria describing how to achieve or master the Competency. Many students find that understanding the requirements of the Assessment and the rubric criteria help them direct their focus and use their time most productively.

All submissions must follow the conventions of scholarly writing. Properly formatted APA citations and references must be provided where appropriate. Submissions that do not meet these expectations will be returned without scoring.

This Assessment requires submission of one (1) file. Save your file as follows: NR3004_ firstinitial_lastname (for example, NR3004_J_Smith).

You may submit a draft of your assignment to the Turnitin Draft Check area to check for authenticity. When you are ready to upload your completed Assessment, use the Assessment tab on the top navigation menu.

Important Note: As a student taking this Competency, you agree that you may be required to submit your Assessment for textual similarity review to Turnitin.com for the detection of plagiarism. All submitted Assessment materials will be included as source documents in the Turnitin.com reference database solely for the purpose of detecting plagiarism of such materials. Use of the Turnitin.com service is subject to the Usage Policy posted on the Turnitin.com site.

CONCLUSIONS, LIMITATIONS, AND RECOMMENDATIONS PAPER
Use the Walden Library to find a research article that was published in the last year. To learn more about how to identify a research article, follow this link:

Indicate which article you selected. Review the research article thoroughly, focusing on the results, conclusions, limitations, and recommendations. In your own words, summarize and critically evaluate each of these four sections. Describe at least one additional conclusion or recommendation that follows the results of the study. Then, develop recommendations regarding the application of these research results to professional practice. Your completed paper should be 2–3 pages in length.

The following resources can help you search for and choose articles in the Walden Library:

Walden University Library. (n.d.-c). Home.

Walden University Library. (n.d.-a). Ask a librarian.

Walden University Library. (n.d.-b). Find an exact article: Home.

Walden University Library. (n.d.-d). Keyword searching: Finding articles on your topic: Searching basics.

Walden University Library. (n.d.-e). Subject resources: Home.

Write a paper explaining how President Obama was legally able to launch Operation Geronimo and carry out the plan.

Write a paper explaining how President Obama was legally able to launch Operation Geronimo and carry out the plan.Analyze and evaluate the major points of your case study for research to write your persuasive essay.
Use your time to develop a deep understanding of your topic to fully explain your stance on the topic.
You are required to give an in-depth introduction of your topic. Provide transitional sentences from one
topic to the next. Then develop the body of the paper fully using no less than 3 full pages and no more
than 5 pages, this does not include the APA format title and references page. Finally, provide a
summative conclusion. Provide a total of three references for your references page. Ensure you use Times
New Roman 12 point font and the current APA Writing Style.

Ethical Considerations: Discussion of any ethical issues related to your research and how you plan to address them, including obtaining informed consent and ensuring confidentiality.

Abstract: A brief summary of your research proposal, including the research question(s), methodology, and expected outcomes. This section is typically around 200-300 words.

Introduction: This section introduces the research topic, outlines its importance, and sets the context for the research problem. It should capture the reader’s interest and demonstrate the relevance and significance of the study.

Literature Review: A critical review of the existing research related to your topic. This section demonstrates your understanding of the research field, identifies gaps in the current knowledge, and shows how your research will address these gaps.

Research Questions/Objectives: Clearly defined research questions or objectives that your study aims to answer or achieve. This section lays out the purpose and scope of your research.

Theoretical Framework: If applicable, this section discusses the theories or models that underpin your research. It outlines the theoretical assumptions that guide your study.

Methodology: A detailed descriiption of the research methods you will use to conduct your study, including data collection and analysis techniques. This section should justify why these methods are appropriate for answering your research questions.

Research Design: Specifics of how you plan to implement your methodology, including the study’s design, population/sample, data collection procedures, and analytical strategies.

Ethical Considerations: Discussion of any ethical issues related to your research and how you plan to address them, including obtaining informed consent and ensuring confidentiality.

Timeline: A provisional schedule outlining the phases of your research project, from inception to completion. This helps demonstrate the feasibility of your study within the expected timeframe.

Budget (if applicable): An overview of the estimated costs associated with your research, including materials, travel, and any other resources. This section is more common in proposals for funded research projects.

Expected Outcomes: A discussion of the potential impact and significance of your research findings. This can include theoretical, practical, or policy-related contributions to the field.

References/Bibliography: A comprehensive list of the sources cited in your proposal, formatted according to the required citation style. This section demonstrates your engagement with relevant literature and provides a foundation for your research.

Discuss the material in the website in light of your understanding and outside research related to the material presented on the site. Do you agree or disagree with what the website presents?

Goal: Locate and review three websites that inform you about Crafting Strategies for international markets, or multi-business companies, or diversified companies. You may elect to review websites of specific companies themselves, but it must be clear that there is a global element to the company.

Instructions: Locate three websites in order to complete the goal stated above—international strategic planning. You may also benefit from conducting your own Internet search of international marketing strategies. Write a 600-750 word paper as a memorandum of discovery. No particular format will be observed for this paper, but organize your writing into three sections that review each of the three websites, and then write a fourth concluding section that summarizes what you gleaned from this investigation. The summary conclusion should put together the benefit of the whole experience. [Note: Keep in mind that this assignment is not aimed at reviewing articles in websites, but rather, the company websites themselves, and the international strategies that they describe.]

How To Review Websites For This Assignment:

Summarize the overriding purpose/thesis of each website. What is the essential message of the site? Provide a link (or address) for each website reviewed.
Discuss the material in the website in light of your understanding and outside research related to the material presented on the site. Do you agree or disagree with what the website presents?
What do you, the student, benefit from having viewed/examined this website?
After discussing each of the three websites, write a summary that combines what you learned from the experience. Present your own views. First person is accepted for this assignment.