• Assignment Structure
o Introduction
♣ Tells the reader what’s to come – sets out the structure of the report
♣ Introduce the company briefly
♣ Explains you’re going to say, how you intend to go about it and to what end
♣ Signposting
o Main Body
♣ Apply the theoretical frameworks of strategic management to a real business organization
♣ You can use one or more than one “Strategy” concepts (covered in your lectures) to explain your selected case (any company)
♣ Analyse the strategic issues that such business faces within a specific organizational and industry contexts
♣ Critically evaluate the different strategic options available to the organization
o Conclusion and Recommendations
♣ Conclude your argument/analysis
♣ Recommend realistic solutions with regard to the strategic course of action that the given organization should pursue in order to attain a sustainable competitive advantage
• Assignment Writing
o Your essay should be the result of an investigation
o Presents and analyses all relevant information
o It is preferable to use headings and subheadings – usually numbered
o You can use tables, graphs and charts etc.
o Referencing should be in Harvard referencing style,
o Check all quotations are referenced
o Check all paraphrasing is referenced
o Check in-text referencing
• Sources of Information (refer to your reading lists):
o Academic journals
o Business magazines
o Online resources (credible)
o Class lectures and recommended readings
Last Completed Projects
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