CM Forum 9

• Read the research article on Enterprise Social Media• Find a digital/social tool not discussed in depth in this classForum 9 AFTER READING THE INSTRUCTIONS AND CHOOSING A NEW TOOL,CREATE A THREAD WITH THE TOOL YOU SELECTED AS THESUBJECT/TITLE. Each student must select a different tool on a first-come,first-serve basis. You can go back later and reply to your own thread tocomplete the assignment. Part I:Choose a new tool (not already discussed in this course). Summarize thetool and explain how this tool could be used strategically by anorganization. Which types of organizations would benefit from using thistool the most? Then apply the Groundswell Technology Test (Chapter 2) tothe tool you selected.Part II:Explain the term “enterprise social media.” Why is it of growingimportance? Based on what you have learned in this class so far. Whichsocial media platforms would be most beneficial to large organizations?How about smaller organizations?300 words totalAPA citations

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