Select one of the cases featured in the study:
Case Study 1: Siemens
Case Study 2: Mattel
Case Study 3: Toyota
Case Study 4: BAE Systems
Case Study 5: The BBC
Case Study 6: Severn Trent
· What were the rooth causes leading to the loss of trust?
· How effective do you consider the taken mitigation actions?
· What would have happened if the company did not publicly address the issues and make changes?
· Do you believe that the companies’ reputation can be re-build, or will they suffer the consequences also in the years to come?
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