Declaring themselves to be open is both good for their brand and completely without risk.

At Google we believe that open systems win. They lead to more innovation, value, and freedom of choice for consumers, and a vibrant, profitable, and competitive ecosystem for businesses. Many companies will claim roughly the same thing since they know that declaring themselves to be open is both good for their brand and completely without risk. After all, in our industry there is no clear definition of what open really means. It is a Rashomon-like term: highly subjective and vitally important” (Rosenberg, 2009). Rosenberg was the Senior Vice President, Product Management for Google. He resigned on 4 April 2011 when Larry Page became the CEO (Los Angeles Times).

“Open source and open standards are two distinct concepts. While they may be interrelated in some aspects, there is often confusion about their meanings and relative significance. These two concepts are at times thought to be synonymous which they are not. Open source is primarily an implementation and not a specification like in the case of open standards. Open standards can be well implemented by software irrespective of whether it is open source software or other software. Furthermore, not all open source software necessarily supports widely adopted open standards or is a guarantee of interoperability between different implementations” (Almeida, Oliveira, & Cruz, 2011: 7-8).

Answer the following questions:

Is an open system an openness strategy?
Do open standards ensure openness?
What do YOU mean when you say open?
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