Example In order for apple to continue performing well, the company has to put much emphasis on the development of latest products.
1. Intensify corporate social responsibility
2. Establish apple outlets in other countries
3. Customize products
4. Develop an alternative charging mechanism (weakness)
5. Continue producing high end product
Strategy :
1. Increase sales of mac desktop computers and mac book by 7 % since apple already has a powerful brand image
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