Discuss why this is an appropriate platform for the message and audience.

  1. In a two to three paragraph introduction, provide the context for the digital communication plan:
  • Sponsoring organization
  • Intended audience
  • Description of the event or communication goal.

Choose the platform that will be used to deliver the message.

  • Discuss why this is an appropriate platform for the message and audience.
  • Use resources to support your decisions.

Create a matrix or graphic organizer to demonstrate the communication plan including the following:

  • Platform
  • Timing
  • Brief description of message

Create at least 4 different messages to be delivered in a variety of delivery platforms.   Reflect on how your messages are aligned to the course readings. The assignment should include the following:

  • APA Formatting including heading and subheadings.
  • Graduate level writing free from grammar and mechanical errors.
  • Citations from readings or other relevant resources to support information presented.

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