1. create the domestic and global product branding strategy
2. determine and detail the optimum pricing strategy
3. examine how your pricing strategy supports your branding strategy
4. prepare a distribution channel analysis identifying the wholesaler, distributer and retailer relationships (include any e-commerce as well)
5. discuss whether a push or pull strategy will be used, justify your rationale
6. discuss how the distribution strategy fits the product , service, target market ,and overall marketing strategy for the company
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