This order will be one section of my dissertation which will be Literature review.
Three questions which will be answered in the whole dissertation is
1-how performance of Signet and goldsmith effect brand equity
2-how brand equity impact consumer behaviour
3-how effective is marketing towards brand equity and consumer behaviour
Literature review-
The literature review will require 4000 words excluding the reference
what needs needs to be included in the literature review-
Introduction of the literature review
-Background of Signet Jewellers (Ernest jones)
-Background of Goldsmiths jewellers
-Demand on signet jewellers and their retail stores in UK and US
-Demand on goldsmith jewellers
-Different methods used by Signet Jewellers (Ernest jones) on brand equity
-Marketing impact customer behaviour in signet Jeweller compare to Goldsmith
-Growth of Signet Jeweller by brand equity and marketing compare to Goldsmith
-Problems and opportunities for Signet Jewellers on brand equity
-Summary
4000 words
reference- Harvard reference is required
I will attach a document on what needs to be included in the literature review.
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