Brand and Ethics
What is the relationship between marketing ethics and organizational performance?
What are the elements of a strong ethical compliance program to support responsible marketing and a successful marketing strategy?
150 words essay.
Marketing Strategy
Continue with the case study you chose in Week 2.
Write an analysis paper on your chosen case study (Case 19 Trouble Brew in Starbucks). This week you will complete the Marketing Strategy for your chosen case study.
Consider these elements as you write your paper:
Primary (and Secondary) Target Markets
Product Strategy
Pricing Strategy
Distribution/Supply Chain Strategy
Integrated Marketing Communication (Promotion) Strategy
The requirements below must be met for your paper to be accepted and graded:
Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word in APA style, see example below.
Use font size 12 and 1” margins.
Include cover page and reference page.
At least 80% of your paper must be original content/writing.
No more than 20% of your content/information may come from references.
Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.
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