Introduction
This section will introduce two particular companies: Apple and Nokia. Firstly, a brief history about each company will be given. After that, two financial statements from both companies of the year 2011 will be analysed by calculating different kinds of ratios. By doing this, the reason why Nokia has been very successful in the past but they are not so now while Apple, on the other hand, is a company that was close to bankruptcy fifteen years ago but are now market leaders in the mobile market will be identified.
The plan of the body of the project will be established; the project will consist of three chapters:
? The history of Apple and Nokia
? The financial history of Apple and Nokia
? The ratio analysis according to financial statement
Chapter 1: The history of Apple and Nokia
This section will introduce the background of Apple and Nokia and answer following questions.
? When did the company come about?
? Where did the company start?
? From these beginnings, where is the company? Is it bigger? How much? In what countries does it operate?
Chapter 2: The ratio analysis according to financial statement
This section will focus on the most recent financial statement of each company. Ratio analysis methods are used to compare the data and judge their performance. These includes:
? Completing an excel sheet with the company’s financial information for two companies.
? Calculating a number of ratios. Suitable kind and number of ratios will be chosen according to the information.
? The explanation of different ratios, including the formula and the outcome that the ratio indicates.
? A compare between the outcomes of each company
Conclusion
The conclusion will summarise the key points made in the body of the project and the history and the analysis performed will be reviewed. What does this history and analysis mean for the future of the company will be offered a final answer. The weakness performed in the ratios will be pointed out and possible suggestion will be given.
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