The following questions may help to stimulate the approach you want to take to this
assignment: If the rhetorical situation drives the communication process and part of that
communication includes visual language—images and graphics—plus, in this case, music,
does the combination connect with you, the reader/viewer? Are ideas and concepts expressed
What appeals are used?
Ethos: How does the video build or
fail to build trust?
Logos: What facts or other evidence
are used that would appeal to a
reasonable person?
Pathos: How does the video appeal
to the values shared with the viewer?
connecting with the reader/viewer? What is the purpose of the video? Did the visual texts
attract and hold your interest? Why? Why not? If the visuals and music were not included in the
document—if it was verbal text only—would it have been more or less persuasive? Why? Were
all three media necessary to deliver the message?
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