On successful completion of the module, the student should be able to:
• Identify sources of information, methods of collection and analysis suitable for international and global marketing.
• Compare and contrast international and global business environments.
• Evaluate different international and global marketing strategies , planning and implementation.
• Use the tools of analysis and decision-making in the preparation of marketing plans to real-world settings.
• Construct a convincing and comprehensive strategic marketing plan with accompanying costs and schedules.
Identify and analyse ethical and environmental factors relating to international and global marketing
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