What is the REAL problem & critical strategic business issues in this case?

Analyze the following case (attached) and answer these questions below:

Questions 1. What is the REAL problem & critical strategic business issues in this case?

2. What is (are) your strategic recommendation(s)? Explain why correlating to textbooks and class materials.

3. What peer reviewed article and expert practitioners source substantiates your recommendations? Explain why.

4. What are the key success factors needed to ensure effective implementation and monitoring of your strategic recommendation including financials?

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