The Plan
1. An analysis breaks a whole into parts and examines each part to determine how it functions as part of the whole. For this assignment, you will be analyzing a print advertisement. In order to do this, you will need to go beyond the obvious. The thesis must state what you believe is the underlying message of the ad. What is the ad doing besides persuading the consumer to buy something?
2. After reading all of the information presented in this module and viewing the Power Point presentation and videos, you will need to choose an ad to analyze. You may choose any ad you want, but you should make sure that the ad is complex enough that you can analyze it. Some suggestions are listed at the end of this page.
3. You will study the ad carefully and do a little research so you can identify the context of the ad (historical, cultural, political). In order to do this, you might consider the following questions:
What does the ad tell about American culture? Think what a foreigner would think about the US based on this ad. What assumptions would be made about the American people and their values.
What larger social issues does this ad involve? This could be the importance of family, the American ideal of individualism, the power of wealth, the importance of popularity, weight and self image, etc.
Do you agree with the way that the ad portrays the issue?
Does the ad perpetuate a stereo type? If so, which one?
Does the ad break apart a stereotype? Does it challenge entrenched ideas or perceptions?
4. After you answer these questions, you should complete the prewriting worksheet which will help in guiding your analysis. You can download the questions by clicking on this link.Preview the documentView in a new window
5. Once you have answered all of the questions, you are ready to begin writing your draft. Use the questions as a guide in setting up your thesis and body paragraphs.
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