Analyze the company Pfizer (pharmaceuticals),for a new destination for internationalization. .
You are expected to explain through all theories of internationalisation. The theories should provide insight about the motivation, benefits, process (how this company internationalise) and form of internationalization (entry mode). If you are proposing an early stage of internationalization (exporting) then please explain how this decision can be developed for further levels of internationalization (equity based internationalisation).
You need to relate to the theory to a level where your arguments are supported by these theories.
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