The referral assignment components
Write a word report, which applies relationship marketing theory to address a problem, opportunity or other issue in an organisation of your choice. This may be a reworking of your original submission, or a completely new piece of work. You must also submit a reflective statement of no more than 500 words, explaining how you have responded to the marker’s feedback on your original submission.
Submission
There are two assessed items for submission:
1. A 500 word reflective statement that accounts for 10% of the marks in this module
2. A 3000 word report that accounts for 90% of the marks in this module
Submission Deadlines
• Your report and reflective statement should be submitted by 2pm Tuesday, 14th July 2015. This assessment should be submitted electronically via Blackboard in MS Word format.
The following information is standard across all coursework:• It is your responsibility to submit coursework in the format stipulated by your tutor. For this assignment, it is a Microsoft Word file attachment with a .doc or .docx file extension.
• Your marks will be affected if your tutor cannot open or properly view your submission (for example, if you did not follow instructions on acceptable file formats).
• Each upload attempt must contain the complete coursework submission. If you need to submit multiple files, make sure all files are attached to each submission you make.
• Your tutor will only have access to your most recent submission and the file(s) attached to this submission.
• You can submit as many times as you like, up to end of the 24-hour late submission period; only the last successful submission will be marked. If your last successful submission is made in the 24-hour late work submission window, your submission will be classed as late, even if you have made previous submissions prior to the deadline.
• Do not leave submission to the very last minute. Always allow time for technical issues.
• The date and time of your submission is taken from the Blackboard server and is recorded when your submission is complete, not when you click Submit.
Overall Objectives
The assessment is designed to enable students to demonstrate the ability to:
1. Analyse a real business situation
2. Apply relevant academic concepts to the real world situation
3. Reach justifiable conclusions about the real world situation on the basis of analysis and application of relevant academic concepts
4. Make recommendations which follow logically from the analysis application and conclusions reached
5. Communicate effectively through a written report
6. Assimilate information from a range of sources
Last Completed Projects
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