Answer the attached 4 questions individually, and do not include the questions in the paper just label the answers 1,2,3,4. Each answer should be 1.5 pages long, totaling 6 pages. For directions and the questions that need to be answered please read the attached document (Exam4Questions.docx).
The main resource for the paper is Ethics in Marketing (attached three chapters (PDF)): Murphy, P., & Laczniak, E. (2012). Ethics in marketing: International cases and perspectives. Abingdon, Oxon: Routledge.
Aditiional resources include:
Heart drug for blacks raises hackles on ethics (attached as a PDF)
Heart drug for blacks raises hackles on ethics; see also the BiDil patient website:https://www.bidil.com/pnt/
American masala: How acculturation changes the eating habits of Asian-Indian immigrants https://qmrr.com/articles/a2003/20030401.aspx?searchID=3417509; see also Masala on the menu https://www.twfindia.com/LifestyleDetail1_02.10.06.asp
Hispanic buying power on the rise https://www.cnn.com/2007/US/10/01/hispanics.economy/index.html; Hispanic marketing: A critical market segment https://www.ad-mkt-review.com/public_html/docs/fs075.html
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