The impact of brand awareness on consumer purchase intention: A study of NEXT PLC UK

1.This dissertation use secondary research and primary research,so as for primary research should use the questionnaire. Plz set up a questionnaire and the question can compare to others similar clothing in the UK. 2. This dissertation divided into Abstract, Chapter 1: introduction, Chapter 2:Literature Review, Chapter 3:Methodology,Chapter 4 Research result/ Findings , Chapter 5:Discussion/ analysis of findings ,Chapter 6:Conclusion and recommendation , Chapter 7:Research limitation I will update structure detail and my dissertation in the document.

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