Passenger marketing is one of the most important activities in air transportation which include a broad areas of business activity that directs the flow of services provided by the carrier to the customer.
1. Briefly explain in your own words the concept of airline marketing approach.
2. Discuss the difference marketing approaches. State examples for each approaches.
3. From your opinion, which is the best concept of airline marketing approach would you adopt for your airline company and state your reasons.
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