This assignment will assess learning outcomes:
1. Demonstrate a systematic understanding and critical evaluation of the key aspects of the strategic management process;
2. Demonstrate the ability to compare different theories and perspectives of strategic management and use and appraise them appropriately;
3. Critically evaluate theories and concepts of strategic management. Analyses and apply appropriate problem solving techniques plus knowledge learned to solving complex business problems;
4. Demonstrate the ability to communicate complex issues.
The Portfolio: Video Situation
The video to be analysed and to pattern your reaction is provided at:
This is web- link based courseware. From the given web link above you are to view the video as often as you want to create an academic essay as a reaction to the scenario presented in the video. This portfolio is one of the components of the 25% weighted assessment.
Portfolio Tasks:
• The case in the video is one of the portfolio exercises given to you.
• Answer the assigned task using the essay format. Structure is given below.
• Introductory paragraph should provide a brief profile of the video-case, should state the position of the video-case in the model of the elements of strategic management and the objective/aim of the task.
• In the main body you should use the applicable theory/concept and be able to link it in evaluating the video.
• Support your analysis/discussion with evidences from the video presented and relevant theories.
• Prepare a conclusion of your essay.
• Acknowledge the contributors of your work according to the Harvard system of referencing. In-text reference is a must aside from the list of reference provided at the end of your work. You are expected to provide at least 3 reference-sources.
• Provide an appropriate diagram to give a clear illustration of your idea(s), if necessary only.
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