1)How important but also complexity of corporate communications. (related and influenced by stakeholder)
2) whether integrated corporate communication is at all possible and in itself sufficient. (if talk about the challenging in our society, different stakeholders group <<< is it possible integrated everything? what is the imitation problem associated with that approach?
3) What is the idea of the notion of “corporate dissonance” (Bernstein’s reference) and its causes and consequences? Is it only communication?
4)how to avoid this misalignment between what organisations say and do.
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