Use the book Mintzberg, Henry, James Brian Quinn, Sumantra Ghoshal, and Joseph Lampel. The Strategy Process: Concepts, Contexts,cases. Fifth ed. London: Pearson, 2014. (apply concepts from chapters 1 through 6, 13, 14 and 16 and 17 (including pages 201 – 217). I will also send a previous case study and report to understand better the concept of writing and the way I write.
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