After reviewing the Dunkin Donuts Website, write a 3-4 page paper to address the following questions. Do not write a paper that is the question and then the answer. Write the paper so that it provides your analysis of how to address each issue in the questions. Support your thoughts with citations from the text book.
1. How would you describe Dunkin’ Donuts’ competitive strategy?
2. What steps does Dunkin’ Donuts take to ensure that it offers products that its customers want? What does the company do to provide products of consistently high quality?
3. How important is the location decision for retail stores at Dunkin’ Donuts? What factors do you think would make a location ideal for a Dunkin’ Donuts retail outlet?
4. Dunkin’ Donuts requires its franchisees to throw away coffee that is more than 18 minutes old. What does this tell you about the company’s commitment to providing quality products?
5. How important is Dunkin’ Donuts’ supply chain in its effort to provide products of consistently high quality? What steps can small companies take to manage their supply chains more effectively?
6. What steps are Dunkin’ Donuts taking to extend its product line and its product reach?
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