Part II: This section is probably the most important and longest. Here you will evaluate the ideas and concepts you outlined in Part I. You are to take a stance on the material you are discussing (a critical evaluation). Do the author’s arguments make sense? Why/why not? Are they logical? Agree, disagree, react, and reflect on the material. Please use “I statements” in this section as this should be your personal reflection. Here the grader is looking for how reflective, thoughtful, questioning, and critical your response is. Does it appear the student really understood and reacted to the material? Always explain what you think about a certain issue and why you think that way (providing a rationale and justification for your stance is crucial).
Part III: How can we apply this sociologically/‘outside of the classroom’? (In other words, what – beyond talking about this in class and in a paper – does this mean, what can we do with this information?) What was most important, helpful, interesting, and/or exciting about this material? How does the material connect to [your] everyday life? How was this information changed or reinforced the way you view and understand the world? Will this new information alter your thinking/actions in the future? If so, how – if not, why not?
PROMPT
Are people cultural dupes who are simply fooled by advertisers and the media industry to purchase products?
What techniques do advertisers and media programs use to entice viewers/buyers? Are consumers encouraged to think rationally about purchases? What do people mean when they talk about American’s consumer culture? What are some of the characteristics of a culture based on consumption? How does the consumer culture affect the way the media industry is run and organized? What do you think about yourself as a consumer? What do you think about advertising? How will you decide what to purchase in the future?
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