Write a Report on the observation of a company’s brand design within a global context together with entry into a new market. You must include a business overview and a comprehensive analysis of the Global Marketing Strategy of the selected company/brand. Your analysis should also discuss the outcomes (success or failure) for the adopted global marketing strategy. The report particulars must be built on a discussion about the strategic overview of the industry within which the company or the brand operates, global positioning strategies and any key marketing issues that are of particular importance. In some instances you may find that the company and the brand are intricately interwoven, especially when companies are small. In larger companies brands could be part of a larger portfolio (theory of standardization and adaptation). You must pay particular attention to the design and impact of this within the chosen market.
How to structure your assignment
• Industry overview
• Selected business/brand overview
• Literature review of brand design
• New market perceptions of the brand (Foreign country Vs. home country)
• Global marketing strategy
• Branding and advertising issues
• pertaining to cultural and visual aspects of the chosen brand.
• Performance/outcomes in the new market
• Conclusion & recommendation
• Appendices (presentation slides, and any other supportive material)
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