Design and develop a short course in Digital Marketing in Business for 1st Year Post Primary students (age 12-13)
Paper details
Critically evaluate in reflective essay, the learning experiences provided for students (age 12/13) in a 6 hour taster short course ENTITLED; DIGITAL MARKETING IN BUSINESS (MAIN STRANDS of course; Introduction to Digital Marketing in Business, Digital Marketing Channels, Traditional Marketing v’s Digital Marketing, Future Trends in Digital Marketing) which you design and develop with a focus on active teaching methodologies suitable for mixed ability students, methods and benefits of assessment include Assessment for Learning (AFL) / Formative Assessment how it can engage and motivate students.
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