Write a memo that summarizes the findings of the book “Advertising and Public Relations Research”and its implications for advertising/public relations/marketing professionals.

1. go to https://play.google.com/books use log in information will be forwarded to assigned writer. and find the book “Advertising and Public Relations Research” read Chapter 8: Other Useful Resources
2. then read the article “ The Informational Value of Social Tagging Networks”
3. Then write a 2 pages memo that summarizes the findings of this research and its implications for advertising/public relations/marketing professionals. In other words, what recommendations could you make to a client based on the findings of this study?

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