1-Standardization and adaption debate in product strategies
2-Compare and contract the difference between forms that a company foreign investments can take (must include joint venture and strategic alliance)
3-contemporary issues in international marketing (must 3 issues at least eg: social media marketing, global marketing)
4-what role country of origin (COO) and liability of foreignness (LOF) play in international marketing strategies
5-The stages a company goes through as its management orientation evolves from domestic and ethnocentric to global and geocentric
6-Role of culture in international marketing (must use Hofstede model)
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