On a marketing viewpoint, translate and document four challenges faced by any company in the UAE in maintaining a positive communication outlook, locally and internationally with all.
We have to recall that there is always a conflict of interest between a company’s policies and the consumers’ culture. Many company’s find it hard to adhere to their policies and at the same time meet the consumers’ expectations.
Secondly, some promotion and advertising techniques might be against the culture in the UAE. This would create a negative corporate image to the firm.
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