“To provide exhilaratingly tasty, thirst-quenching drinks for the flavor adventurous, young consumer at competitive market prices.”
We want to place ourselves as global competitors in the same arena as Coca-Cola, Pepsi Co., Monster and Dr. Pepper Snapple. Our product lines will appeal to the same target demographic as theirs. What will set us apart from the competition will be our willingness to try new flavor combinations, surprising the taste buds. We will deliver the unexpected, similar to the experiment that Pepsi Co. recently tried when it introduced Doritos flavored Mountain Dew on limited college campuses.
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