Critical analysis of a recent online start-up business (e.g. Spotify, Tumblr, Pinterest) evaluating the effectiveness of its business model.

This paper should:
• identify journal articles, texts, media articles, etc. that are relevant to the research scenario and integrate into a coherent discussion. The reference list should comprise a minimum of 10 references from various sources including books, marketing/business magazines and journals, internet sites etc. Emphasis must be given to academic peer reviewed journal articles
• demonstrate quality and completeness of the critical discussion of the literature
• include references (appropriately acknowledged using the referencing approaches as outlined in the Faculty’s Student Guide) to support your arguments and perspectives
• demonstrate a professional approach to presentation including title page, executive summary, table of contents
• demonstrate a professional standard of expression and use

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