For this assignment, you will take on the role of an employee of health company Cambridge Sciences Pharmaceuticals (CSP).
You have been assigned to assist Barbara Printup (Senior Director of Marketing) in crafting a launch strategy for Metabical – a new weight-loss drug.
The Chief Executive Officer of CSP is facing important decisions regarding the rollout of Metabical.
Your goal is to provide Barbara with data-driven recommendations she can then present to the CEO. These recommendations need to be backed up with relevant data to ensure effectiveness and persuasiveness.
Relevant information, such as models, calculations, and analysis results, should be included in appendices.
For this assignment, create a written brief that addresses the following 5 topics:
1. Frame the problem. Guiding Questions:
a. What is the problem, clearly stated?
b. What are the key variables you will need to study?
c. Who is the stakeholder and what decision will they make based on the analysis results?
d. What are the multiple ways you might solve this problem?
e. What type of analytical story will you want to tell in solving this problem?
f. What previous findings or experiences related to this problem are conveyed in the
5. Using your demand forecast and pricing recommendations from questions 2 and 3, estimate CSP’s return on investment (ROI) over a 5-year period that meets the company’s expectations. Guiding
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