Marketing plan:
In the same groups that completed the Marketing Proposal, and for the same product idea; you are required to complete a Marketing Plan.
The Marketing Plan should include [but not be limited] to: Graded from 40
Introduction of product / service [5 Marks]
Segment description [including buyer behavior] [7 Marks]
Customer Driven Marketing Strategy [including customer value position statement] [8 marks]
Pricing Strategy [5 Marks]
Promotional Strategy [5 Marks]
Marketing Action Plan [10 Marks]
Limit your Marketing Plan to less than 10 pages [font size 12], plus cover page, references and appendixes
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