You are to create and promote a themed event based at or on The National Sea Life Centre (The Waters Edge, Birmingham, B1 2HL.) aimed at consumers in the age range 18 to 25. The themes you should consider for your event are: Film, Competition, Adrenaline, Special Occasions (Once in a lifetime), Health & Beauty, Lifestyle, Meeting People (Socialization), an Exhibition, Mobility, Exotc or Indulgent & Seasonality. (NOTE: Your solution should be an event and NOT the venue itself.
Assignment brief
This assignment requires you to work in groups to produce a report addressing the following;
The Billboard & Flyer Design should cover:
1. (The Event Development)
You should clearly state the Name and slogan for your event. Explain what your event is and provide a brief description of its main elements. Identify your events USP or ESP, provide a rationale of how its justification of your choice of design elements relative to the message and target market. Indicate any potential competitors. (150 words).
2. (Communication Brief)
Provide a communication brief clearly indicating your required central communication. (Use the brief format provided in lectures) (200 words)
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