Lastly, if the product is carefully designed, it can capture consumer curiosity and meet their ever-changing preferences (Pride, 2008). Apple Inc.’s success lies in that it produces products that are of high quality, are constantly innovated, and can satisfy consumers’ new needs.
Type of product
There are four different kinds of products based on their features: differentiated, customised, augmented, and potential. Differentiated product has a distinction from competitors’ products. Customised product develops with customers’ requirements. Augmented product is an improved version of the old product made by producers but is not advised or expected by customers. Potential product refers to the creation of a future product based on the available technological resources and current market conditions (Viardot, 2004). Apple manages to integrate the characteristics of the four types of product and creates a product that
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