99 designs

99 designs

Introduction

Businesses around the globe follow specific steps and formulae to appear unique and attract customers. Their unique design is what keeps them competitive in the market. 99 designs is a company that does not run the way other organizations do. This is because unlike other business, 99 designs doe not employ human resources. Rather, the organization has created a platform in which any willing designer can show case his or her talent to its customers. The company acts as a link between the customers and designers around the world. Although the customers come to the site that the company has created for services, the company does not employ designers directly.

Analysis

In his business model, the customer may get designs at a cheap prize, but he or she may not get the design that the organizations require. This is because the company does not give expectation but freedom of exploration. In 99designs, a client just launches a contest and waits for the best design to emerge. In this case, the client looses because he or she may get the best design at the site, but not the most needed design(Kearns, 2003).

Additionally, professional designers lose their chance to work for the clients who visit the site. 99designs is a site open for students and amateurs. Moreover, the low prices offered at the 99designs site can not attract any professional designer. Because of this, 99designs is a disadvantage for professional designer’s who lose their chance of working for clients who visit the site.

Unlike the traditional business model of processing products from raw materials, and gaining value as they move to the next step, 99design’s primary business model in its value chain does not follow that protocol.  99design’s value chain is nuanced because the firm does not create physical end products (Juon & Greiling, 2012). 99design’s raw materials are the web users that are attracted through the internet to use the services offered at the site.

99design advertises using social media to attract the uses from advertising partners. Customers then flock to other sites as directed to buy their designs (Juon & Greiling, 2012).  In addition, the company offers the attractive prizes to ensure that once a person visits the site, the probability of buying their products is high.

99 designs is different from other business models like logo Works. Logo Works employs employees who work on designs that the customer requests. The difference in the business model is that Logo works is a full organization with its employees. In this case, at Logo Works is more successful as an organization because it has management and planning. Although 99 designs is not a fully functional organization with employees and a management system like the rest of the organizations, the company avoids certain responsibilities. Logo works has to maintain professional relationships with its employees. The management has to ensure that its employees are well managed to avoid problems. They also have to carry out motivational practices, promotions, strategic management and performance appraisal. Logo works also take the responsibility for poorly done work by their designers. Conversely, 99 designs organization does not shoulder any employee responsibility.

The major function of strategic management in Logo Works is to mix various functional branches of an organization fully and ensure they are harmonised (Kearns, 2003). Well harmonised departments correlate to produce efficiency and effectiveness. Through strategic management, the progress of Logo Works is kept under watch. The realization of goals and objectives is clearly marketed and monitored through strategic management.

 

 

 

It appears that 99 designs have made a large customer base with regard to services that they offer at relatively cheap prizes. In this regard, every company with such as customer base has the ability to expand the range of services to be offered to its customers. Many companies and individuals can use such a platform to get their business proposals done as well as their software’s developed (Kearns, 2003). Because of this, 99 designs should evaluate the market and strategically magnetize new customers. Seybold & Marshak, 1998 observe that for a business to expand its market share, the management needs to strategize. Therefore, they need to come up with a new business design to cater for their customers in software development and business proposals.

Conclusion

99designs does not employ any employees but utilizes internet resources to solicit for employee services. 99design’s value chain is nuanced because the firm does not create physical end products. 99design’s raw materials are the web users that are attracted through the internet to use the services offered at the site.  99 designs is different from other business models like logo Works. Logo Works employs employees who work on designs that the customer requests. On the other hand, the organization has created a platform in which any willing designer can show case his or her talent to its customers. The company acts as a link between the customers and designers around the world. Human resource in an organization consists of 80% of success. Well managed human resource creates the best out of an organisation.

 

 

References

Juon, C., & Greiling, D. (2012). Internet marketing: start-to-finish. Indianapolis, Ind.: Que.

Kearns, P. (2003). HR strategy business focused, individually centred. Amsterdam: Butterworth-Heinemann.

Seybold, P. B., & Marshak, R. T. (1998). Customers.com: how to create a profitable business strategy for the Internet and beyond. New York: Times Business.

 

 

 

 

 

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